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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 252 articles.

 

The illusion of the great idea and the fear that stops us having it

Wednesday 28th September 2016 | Tagged as: Paul Spiers, Ideas

Author: Paul Spiers

We can all think of examples in both our professional and personal lives of great ideas – from funny or thought provoking advertising campaigns to industry-disrupting technologies like Spotify or the design and development of the iPhone and so on. Beautiful, fun, intelligent, clever and creative ideas are at the core of our very existence and the results surround us in our daily lives.

 

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Paper rules

Wednesday 21st September 2016 | Tagged as: Lucy O'Dea, Paper, Recycling

Author: Lucy O'Dea

When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?

 

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A purrfect example of advertising done right

Thursday 15th September 2016 | Tagged as:

Author: Louise Lazell

In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.

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What makes packaging iconic?

Wednesday 14th September 2016 | Tagged as: Packaging, Michael Grass, Luxury Packaging

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

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The 3 R’s: Reuse, Recycle & Rio

Wednesday 07th September 2016 | Tagged as: Olympics, sustainable packaging, Rianna Julian, Recycling

Author: Rianna Julian

Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.

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Packaging to excess

Wednesday 31st August 2016 | Tagged as: Packaging, Cerys Traylor, online retail

Author: Cerys Traylor

The online retail bubble is far from being burst, with eCommerce being the fastest growing retail market in Europe, and us Brits projected to spend over 60 billion by the time Santa has come down the chimney this year.

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Showing 0 to 6 of 252 articles.

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