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We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 237 articles.

 

No man(ufacturer) is an island

Monday 20th June 2016 | Tagged as: Shireen Shurmer, drupa 2016, Collaboration

Author: Shireen Shurmer

drupa 2016 proved itself to be a global microcosm of print. Exhibitors from 54 countries showed their capabilities in Düsseldorf, treating it as a global stage for their innovations. And the global nature of the event made it a magnet for visitors from all over the world; 76% of visitors are reported to have come from outside Germany.

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drupa 2016 brought back memories of a previous life for this first-timer

Wednesday 15th June 2016 | Tagged as: drupa, Daniel Porter, drupa 2016

Author: Daniel Porter

As a relative new-comer to the print industry – but with a background in book publishing – drupa 2016 (my first) brought back memories of visits to Frankfurt Book Fair over the years: hundreds of thousands of lanyard-wearing visitors madly dashing from hall to hall; eye-catching stand designs, and everything held together with impeccable German efficiency.

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A journey of web-to-fridge

Wednesday 08th June 2016 | Tagged as: Print, Photography, Louise Lazell

Author: Louise Lazell

On occasion, I will still buy a disposable camera, despite the convenience of digital photography and ease of viewing. And when I’m going to the photo shop to collect the prints from it, I’m still every bit as excited as I was many years ago. You see one of the problems (and ironies) with digital photography is the lack of spontaneity especially from the ‘selfie’ generation – one where multiple images are often taken one after the other, until the subject looks just right, ‘just so’ in this most immediate moment of perceived spontaneity. Then there is the issue I have with those who insist on looking at a digital photo straight after it’s been taken to ensure it can be deleted if it’s not flattering.

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Day one at drupa 2016

Wednesday 01st June 2016 | Tagged as: drupa, Paul Spiers, drupa 2016

Author: Paul Spiers

The day has finally arrived once again as it does every four years. I landed late last night and, after a lengthy stroll back and forth along the side of the Rhine to find the boat hotel that is my home for the next ten days, I checked in, pulled down my cabin bed, put on my sailor pyjamas (joke!) and slept for a few hours. Then rising early, I headed off to that big kahuna of international print shows: #drupa 2016.

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The power of a good communications campaign brief

Wednesday 25th May 2016 | Tagged as: Communication, Ellie Bunce, Brief

Author: Ellie Bunce

We have received a wide range of briefs over the years - one-liner emails, quick telephone discussions with our own back-of-a-fag-packet notes, face-to-face meetings and detailed 20-page written documents. It’s not how the brief is delivered that I’m interested in… but rather the information included in the brief. When it comes to a campaign brief, the age-old saying of ‘the more you put in, the more you get out’, is definitely relevant.

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Bottle up or yes we Can?

Wednesday 18th May 2016 | Tagged as: Packaging, Michael Grass, Bottle, Can

Author: Michael Grass

Aaah, the can and the bottle. A classic pairing spotted in many an ice bucket on a hot afternoon and a winning combo fit to challenge even the most iconic double acts (Laurel & Hardy, Richard & Judy, Batman & Robin… the list goes on). Having worked for some time with clients and media in the packaging sector, it was during a recent trip to the local newsagent’s that got me thinking about these two very different yet so similar containers.

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Showing 0 to 6 of 237 articles.

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