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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 12 to 18 of 274 articles.

 

Are PR stunts still a safe marketing tactic?

Wednesday 14th December 2016 | Tagged as: PR, marketing, Michael Grass

Author: Michael Grass

Had you been wandering down the Southbank on the sunny morning of May 16th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper' report by PG tips which promoted its green tea project.

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How innovative packaging can help eliminate food waste

Wednesday 23rd November 2016 | Tagged as: Packaging, Ellie Bunce, Smart packaging, Food waste

Author: Ellie Bunce

Did you know that UK homes throw away on average 7 million tonnes of food and drink a year, the total value of which is estimated at a massive £12.5 billion? It’s no wonder that food waste is high on the national news agenda at the moment with retailers such as Sainsbury’s and Tesco taking a stand to help tackle the issue.

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Time to take a closer look at digital technology for direct-to-container printing?

Wednesday 16th November 2016 | Tagged as: Printing, Greg Mills, Digital technology

Author: Greg Mills

At the last Direct Container Print (DCP) conference in Dusseldorf last November, Douglas Hutt of SABMiller, who was participating in a panel discussion about direct-to-container printing, commented: “Digital (printing) won’t replace any of the analogue packaging formats; it will just complement it.” Although he did go on to say that it will provide “different, better… more efficient… more effective ways to manage your brand...” and may not be as far off the mark as Thomas Watson, chairman of IBM, who remarked in 1943 that there would be “a world market for maybe five computers", the continuous evolution of digital technology, even in direct to container printing, is likely to prove Mr Hutt wrong.

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An appetite for instruction

Wednesday 09th November 2016 | Tagged as: Packaging, Louise Lazell, Labeling, Vegan

Author: Louise Lazell

With World Vegan Day held earlier this month and now over 540,000 vegans in the UK, I think it’s fair to say that veganism is becoming more ‘mainstream’.  And while when discussing this ‘lifestyle’ with friends, family and colleagues, their views on it can sometimes become a little heated, I think the one thing ‘omni’s’ and herbivores can agree on is that there is still a real inconvenience to being vegan when out and about.

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A traditional view of digital communications

Wednesday 02nd November 2016 | Tagged as: Print, Digital, Lucy O'Dea

Author: Lucy O'Dea

As the world continues its digital migration, with its subsequent growth in the use of online channels and social networking platforms to communicate, are we all in danger of actually losing touch with our customers? Whatever happened to all those face to face meetings?  Sometimes it even seems like a chore to pick up the phone and talk.  These days, it’s all too easy to hide behind an email, text or tweet rather than using verbal or face to face communication that are all too often considered ‘old-hat’ or too time consuming.

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Showing 12 to 18 of 274 articles.

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