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Author: Lucy O'Dea
So the royal engagement is official. Prince William and Kate Middleton have named the date, picked the venue, and whether you’re a royalist or not, reports of the royal wedding offering a billion pound boost to the UK economy can only be a good thing. And this can only be positive news for the printing industry as the engagement supplements, magazine specials and souvenirs start to reach the retail shelves.....
Author: Joanna Muggeridge
Unfortunately – or fortunately – depending on how you look at it, I’m not part of ‘Generation Y’. So I haven’t grown up with social media as just a natural by-product of being. Even so, ever since the early days of being able to connect via the web, I’ve always been interested....
B2B Social Media, what are we waiting for?
That was the rally cry on a slide of one of the presenters, Jeff Hayzlett, at the annual BAPC (British Association for Print and Communication) Conference last Saturday in Waltham Abbey, Essex. Perhaps a bit extreme in its language, but its underlying message was a common thread to most of the conference presentations – that printers need to change the way they do business, become visual communications businesses, use digital technology to expand the services they offer, and adopt - or at least consider - social media to extend their reach. Jeff, the ‘Chuck Norris of marketing’ (according to an unnamed German blogger) and ex-CMO of Eastman Kodak (though, from the content of his presentation and opening video, you might well have thought that he still held the position!) was, as ever, larger than life, and gave a very entertaining, high octane presentation, essentially a summary of his book, ‘The Mirror Test’. Very engaging stuff and he did a great job of promoting Kodak’s cameras (!), but of less relevance, I thought, to the B2B audience of printers.
Author: AD Communications
I’ve just spent two days at Media Pro, a stimulating event that took place in London, and my brain has been bombarded by information overload regarding communication, marketing, strategies, new ways to increase brand awareness and discover revenue streams.
Author: AD Communications
Last week I attended K 2010, and can honestly say that plastic proved its pulling power with more than 3,000 exhibitors taking part at the Messe Dusseldorf. Traditionally the exhibitions I go to are ‘print’ orientated, so I was particularly interested to see how the messages communicated at K were different from print shows of equivalent importance.