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Friday 14th January 2011 | Tagged as: Print
Author: AD Communications
With analysts predicting that global sales of e-readers will hit 11 million in 2011 – up 68.3 per cent from 2010 – the question ‘Is Print Dead?’ is steadily being asked louder and louder - particularly by those in our industry.
Monday 13th December 2010 | Tagged as: Misc
Anyone who spends any time around boys aged 5 to 45 will have experienced the power of the merchandising behemoth that is the Star Wars franchise. But I was still surprised to witness its full impact on my junior Jedi Knight In Training on Saturday. Passing through our local shopping mecca the JJKIT stopped to share tips on light sabre combat with a life-size Stormtrooper. This fascinating exchange took place in a shop that would not normally be dignified with a second glance.
Author: AD Communications
I have seen them many times, just saying “hello” or providing me with a press pack before entering a press conference. They sometimes phoned me putting forward ideas or content for the magazines that I managed, or chased me to organise one to one meetings with some of their clients. Of course, at times the content was not quite appropriate for my readers or the interviewee not so talkative. But, we invariably succeeded in honestly evaluating if something was really suitable to my specific needs.
Monday 06th December 2010 | Tagged as:
Author: Greg Mills
‘A colleague received a letter at the office from his 16 year old daughter, who was away at school. He found this rather strange as his daughter had never previously sent him a letter and also because she’d sent it to his office rather than to their home. On opening the letter he understood why - his daughter didn’t want her mother to know the news: she’d been expelled from school for using drugs, she was now living with her dealer, and what’s more, she was pregnant by the guy! Distraught, my colleague passed me the letter to read for myself and I noticed there was a tiny ’PTO’ at the bottom of the page. ‘Did you see the “PTO” ‘? I asked him, passing back the letter. ‘No,’ he answered, and then continued to read: ‘Dad, I want you to know that not a word of what I’ve written on the first page is true – I just want you to be able to keep a sense of proportion if I don’t do well in my GCSEs!’