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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 30 to 36 of 283 articles.

 

“If it looks good on the shelf, I’ll look good too” – why luxury packaging is on the rise in the food and beverage industry

Wednesday 05th October 2016 | Tagged as: Luxury Packaging, Food packaging, Beverage packaging

Author: Rianna Julian

Luxury packaging is becoming a force to be reckoned with. As consumerism continues to be taken over by health crazes and a need to ‘look good’, there is continued huge potential in the food and beverage sector to invest in luxury packaging. I for one am guilty of buying a Fortnum and Mason loose tea set, over your regular box of 80 teabags, purely on the basis that the packaging was prettier… I didn’t even think twice about the price.

 

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The illusion of the great idea and the fear that stops us having it

Wednesday 28th September 2016 | Tagged as: Paul Spiers, Ideas

Author: Paul Spiers

We can all think of examples in both our professional and personal lives of great ideas – from funny or thought provoking advertising campaigns to industry-disrupting technologies like Spotify or the design and development of the iPhone and so on. Beautiful, fun, intelligent, clever and creative ideas are at the core of our very existence and the results surround us in our daily lives.

 

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Paper rules

Wednesday 21st September 2016 | Tagged as: Lucy O'Dea, Paper, Recycling

Author: Lucy O'Dea

When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?

 

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A purrfect example of advertising done right

Thursday 15th September 2016 | Tagged as:

Author: Louise Lazell

In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.

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What makes packaging iconic?

Wednesday 14th September 2016 | Tagged as: Packaging, Michael Grass, Luxury Packaging

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

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The 3 R’s: Reuse, Recycle & Rio

Wednesday 07th September 2016 | Tagged as: Olympics, sustainable packaging, Rianna Julian, Recycling

Author: Rianna Julian

Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.

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Showing 30 to 36 of 283 articles.

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