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Thursday 15th September 2016 | Tagged as:
Author: Louise Lazell
In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.
Author: Michael Grass
With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?
Author: Rianna Julian
Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.
Author: Cerys Traylor
The online retail bubble is far from being burst, with eCommerce being the fastest growing retail market in Europe, and us Brits projected to spend over 60 billion by the time Santa has come down the chimney this year.
Author: Lucy O'Dea
Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.