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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 42 to 48 of 268 articles.

 

Millennial behaviour intensifies demand for sustainable packaging

Tuesday 22nd March 2016 | Tagged as: Packaging, green packaging, sustainable packaging, millennials

Author: Michael Grass

Millennials, Generation Y or whatever name you want to give the group of people aged between 15 and 35, are increasingly becoming more socially and ecologically aware about the world around them. As touched upon in our blog ‘Why Millennials want to work with eco-conscious companies’, a more green way of thinking (‘environmentality’, if you will) is influencing the type of company this generation associates with.

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The benefits and pitfalls of a packaging rebrand

Wednesday 09th March 2016 | Tagged as: Packaging, Cerys Traylor, rebranding

Author: Cerys Traylor

A key component of most product rebrands is packaging. Often the consumer’s first interaction with a product, we all know how important packaging is within the purchasing journey and the emotional response it can elicit. But did you know it can make or break a rebrand and consequently hit sales?

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Opportunities in decorative and functional digital printing

Wednesday 24th February 2016 | Tagged as: drupa, Helen Tolino, Industrial print

Author: Helen Tolino

Digital printing continues to extend its sphere of influence beyond its comfort zone both within the graphic arts sector and beyond. Looking past traditional commercial print applications such as books, magazines, newspapers and printed marketing collateral, the latest printing technologies are increasingly being used within the manufacturing process for a broader range of products. This ongoing migration offers commercial print service providers (PSPs) real opportunities for growth.

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Showing 42 to 48 of 268 articles.

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