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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

 

The Freelance Connection

Wednesday 05th April 2017 | Tagged as: Journalism, Tom Platt, Freelance

Author: Tom Platt

From being made redundant due to the squeeze of trade media, or deciding to take on the freelance world for greater flexibility or even to explore new avenues, today’s trade journalist must make sure they always have the security of being a key writer in their relevant field.

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Quality or Quantity? Read all about it

Wednesday 08th February 2017 | Tagged as: Print, Digital Media, Daniel Porter

Author: Daniel Porter

Here are a few numbers – some of which may surprise you:

14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.

1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).

2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.

43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).

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A new appreciation of print

Wednesday 11th January 2017 | Tagged as: Print, Steph Hieatt

Author: Steph Hieatt

The Baader-Meinhof phenomenon, otherwise known as frequency illusion, occurs when the thing you’ve just noticed or been told about seems to crop up constantly. You know how it is; you’re looking for a new car and then, everywhere you go, you start to see that particular make and model.

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