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B2B video will never be as engaging as B2C – right?

Thursday 28th September 2017 | Tagged as: B2B, Video, Alexa Mills

Author: Alexa Mills

There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.

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