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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

 

Quality or Quantity? Read all about it

Wednesday 08th February 2017 | Tagged as: Print, Digital Media, Daniel Porter

Author: Daniel Porter

Here are a few numbers – some of which may surprise you:

14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.

1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).

2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.

43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).

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Avoiding distractions and improving productivity

Wednesday 13th July 2016 | Tagged as: Daniel Porter, Productivity, workplace

Author: Daniel Porter

“Being a good writer is 3% effort – 97% not getting distracted by the internet” - Anonymous

The quote above first came to my attention a few years ago when I was working in the book publishing industry. It was pasted into the email signature of an author whose book I was creating a marketing plan for and, though I’ve never managed to find out who said it first, I’ve always felt it had a real ring of truth about it.

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drupa 2016 brought back memories of a previous life for this first-timer

Wednesday 15th June 2016 | Tagged as: drupa, Daniel Porter, drupa 2016

Author: Daniel Porter

As a relative new-comer to the print industry – but with a background in book publishing – drupa 2016 (my first) brought back memories of visits to Frankfurt Book Fair over the years: hundreds of thousands of lanyard-wearing visitors madly dashing from hall to hall; eye-catching stand designs, and everything held together with impeccable German efficiency.

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Touch the future with Interior and Textile printing

Wednesday 20th April 2016 | Tagged as: Interior design, Daniel Porter, Textile printing

Author: Daniel Porter

As drupa fast approaches - in fact it’s only 41 days away now - I’m curious to discover how many exhibitors will be featuring some of the exciting new applications that are currently on a rapid rise in the interior décor and textile printing sectors. It’s an area that has sparked my interest recently, as I’ve been more immersed in these industry sectors, and it never ceases to amaze me just what is now possible by the constant innovation of wide format digital inkjet printing. I’ve even been able to pass on some tips in relation to architectural films to a friend who’s currently in the throes of a ‘Grand Design’ project, and I’m likely to see the end result of these digitally printed films in-situ very soon.

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