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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 8 articles.

 

A traditional view of digital communications

Wednesday 02nd November 2016 | Tagged as: Print, Digital, Lucy O'Dea

Author: Lucy O'Dea

As the world continues its digital migration, with its subsequent growth in the use of online channels and social networking platforms to communicate, are we all in danger of actually losing touch with our customers? Whatever happened to all those face to face meetings?  Sometimes it even seems like a chore to pick up the phone and talk.  These days, it’s all too easy to hide behind an email, text or tweet rather than using verbal or face to face communication that are all too often considered ‘old-hat’ or too time consuming.

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Paper rules

Wednesday 21st September 2016 | Tagged as: Lucy O'Dea, Paper, Recycling

Author: Lucy O'Dea

When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?

 

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Time to switch off the electronics and pick up a book

Wednesday 23rd September 2015 | Tagged as: Print, Lucy O'Dea, Electronics

Author: Lucy O'Dea

That’s three times in a week now that I’ve heard about the virtues of putting down phones and tablets in favour of picking up a book. The first was when I received the latest newsletter from the headmaster of my daughter’s new school. He has just introduced a dedicated 10 minute, school-wide silent reading initiative whereby all electronic devices are discarded in favour of the book. As he wrote in his weekly missive, “All electronic devices were put away, phones and photocopiers fell dead and almost seven hundred pairs of eyes began to concentrate on a text in front of them. It was genuinely magical.”

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Customer service - Make or break time

Wednesday 11th December 2013 | Tagged as: Lucy O'Dea, Customer Service

Author: Lucy O'Dea

It’s not until you experience bad customer service that you really appreciate the good!  Working in a service industry, you come to take good customer service for granted.  Having worked in PR for far too many years to admit, I think I have a pretty good idea of what is expected of myself and my colleagues in terms of customer service.  And therefore, I have an expectation of how I as a customer should be treated.

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Showing 0 to 6 of 8 articles.

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