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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 22 articles.

 

Listen up – audio is the new black

Tuesday 24th October 2017 | Tagged as: Print, Michael Grass, Audiobooks

Author: Michael Grass

Boy, what a difference four years make. It only feels like yesterday that I was blogging away on my keyboard about how my status as an avid book lover and closet Luddite had recently been threatened by the purchase of a Kindle Fire, only for me to realise by the end of said blog that it was indeed possible to have a deep appreciation for both digital and print media.

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Postcards and millennial love for vintage print

Wednesday 19th July 2017 | Tagged as: Print, Michael Grass, vintage postcard

Had you been wandering around Gatwick Airport’s North Terminal last month, chances are you would have spotted something unusual going on near the Virgin Atlantic check-in desks. No, not Richard Branson taking selfies with napping employees again, but a gallery of over 200 postcards curated by Tom Jackson, creator of the popular Twitter account “Postcard from the Past”. Displayed from May 30th to June 23rd, the collection stretched back more than 70 years, providing entertaining snippets from people's trips to far-flung locations (the standout excerpt being: “I don't know whether we are at war or not, but suppose it can wait until we return to find out”).

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Are PR stunts still a safe marketing tactic?

Wednesday 14th December 2016 | Tagged as: PR, marketing, Michael Grass

Author: Michael Grass

Had you been wandering down the Southbank on the sunny morning of May 16th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper' report by PG tips which promoted its green tea project.

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What makes packaging iconic?

Wednesday 14th September 2016 | Tagged as: Packaging, Michael Grass, Luxury Packaging

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

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Showing 0 to 6 of 22 articles.

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