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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 21 articles.

 

Postcards and millennial love for vintage print

Wednesday 19th July 2017 | Tagged as: Print, Michael Grass, Vintage Print, Postcards

Author: Michael Grass

Had you been wandering around Gatwick Airport’s North Terminal last month, chances are you would have spotted something unusual going on near the Virgin Atlantic check-in desks. No, not Richard Branson taking selfies with napping employees again, but a gallery of over 200 postcards curated by Tom Jackson, creator of the popular Twitter account “Postcard from the Past”. Displayed from May 30th to June 23rd, the collection stretched back more than 70 years, providing entertaining snippets from people's trips to far-flung locations (the standout excerpt being: “I don't know whether we are at war or not, but suppose it can wait until we return to find out”).

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Are PR stunts still a safe marketing tactic?

Wednesday 14th December 2016 | Tagged as: PR, marketing, Michael Grass

Author: Michael Grass

Had you been wandering down the Southbank on the sunny morning of May 16th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper' report by PG tips which promoted its green tea project.

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What makes packaging iconic?

Wednesday 14th September 2016 | Tagged as: Packaging, Michael Grass, Luxury Packaging

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

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Planet of the Apps

Wednesday 06th July 2016 | Tagged as: Michael Grass, Technology, Apps

Author: Michael Grass

There’s an app for that”. It’s funny to think how one of the most popular phrases in contemporary lexicon would’ve meant zilch ten years ago. Yet, just a decade later, it’s astonishing just how much mobile applications have substantially empowered us in this digital age. Whether they’re used for matchmaking, hitching a ride, or flinging disgruntled avians at wobbly structures, it really does seem like there’s an app for everything these days. More importantly, many mobile apps effortlessly achieve something brands have been trying to do for years on end: they keep us connected.

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Showing 0 to 6 of 21 articles.

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