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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 17 articles.

 

Are PR stunts still a safe marketing tactic?

Wednesday 14th December 2016 | Tagged as: PR, marketing, Michael Grass

Author: Michael Grass

Had you been wandering down the Southbank on the sunny morning of May 16th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper' report by PG tips which promoted its green tea project.

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PR as an art form

Wednesday 20th May 2015 | Tagged as: PR, Alan Edwards

Flipping through last month’s issue of GQ, I came across an interesting piece on legendary PR man Alan Edwards. One of the industry’s leading figures in entertainment for over 40 years, he has represented everyone from The Rolling Stones and The Sex Pistols to David Beckham and Naomi Campbell. 

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There be media dragons! What characters from Game of Thrones could have really done with a PR agency?

Wednesday 06th May 2015 | Tagged as: PR, Communications, Game of Thrones

Author: Cerys Traylor

1)      Joffrey Lannister. Let’s start with the character we all love to hate. Despised throughout his kingdom, Joffrey’s biggest PR fail was beheading the father of his betrothed, Sansa Stark, and it only went downhill from there. Joffrey could have really done with a few in-depth interviews in relevant publications, such as PrinceWeek, or The Winterfell Daily.

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A brief history of PR with Edward Bernays

Wednesday 11th March 2015 | Tagged as: PR, Edward Bernays

Author: Michael Grass

This week marks the 20th anniversary of Edward Bernays’ death, a man often referred to as “the father of public relations”. If you’ve never heard of him, don’t worry – Bernays himself would be the first to argue that a PR practitioner should be inconspicuous.  

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75% of research annoys me

Wednesday 30th April 2014 | Tagged as: PR, Research

Author: Kerry Rice

I have a paradoxical relationship with the use of research in PR. Having studied research methodology at university, I chuckle quietly to myself as a certain UK newspaper (which shall remain nameless, but really you all know which one I mean don’t you?) runs entirely contradictory ‘research’ headlines mere days apart. Yet despite this, I also write page after page of long-form content that just wouldn’t work without research to inform it.

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Showing 0 to 6 of 17 articles.

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