Had you been wandering around Gatwick Airport’s North Terminal last month, chances are you would have spotted something unusual going on near the Virgin Atlantic check-in desks. No, not Richard Branson taking selfies with napping employees again, but a gallery of over 200 postcards curated by Tom Jackson, creator of the popular Twitter account “Postcard from the Past”. Displayed from May 30th to June 23rd, the collection stretched back more than 70 years, providing entertaining snippets from people's trips to far-flung locations (the standout excerpt being: “I don't know whether we are at war or not, but suppose it can wait until we return to find out”).
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Author: Shireen Shurmer
Nothing gives me a happier buzz of anticipation than the arrival of a wedding invitation. Chosen well, the style gives me a tantalising glimpse into what the day itself will be like, reflecting the personality of the happy couple and the mood they’re trying to create for the event.
Author: Daniel Porter
Here are a few numbers – some of which may surprise you:
14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.
1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).
2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.
43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).
Author: Steph Hieatt
The Baader-Meinhof phenomenon, otherwise known as frequency illusion, occurs when the thing you’ve just noticed or been told about seems to crop up constantly. You know how it is; you’re looking for a new car and then, everywhere you go, you start to see that particular make and model.
Author: Lucy O'Dea
As the world continues its digital migration, with its subsequent growth in the use of online channels and social networking platforms to communicate, are we all in danger of actually losing touch with our customers? Whatever happened to all those face to face meetings? Sometimes it even seems like a chore to pick up the phone and talk. These days, it’s all too easy to hide behind an email, text or tweet rather than using verbal or face to face communication that are all too often considered ‘old-hat’ or too time consuming.
Author: Lucy Williams
Ok, I admit it. The world of social media is incredible. It has opened up possibilities many of us could have only dreamed of, however, even this now ubiquitous method of communications does have its pitfalls.