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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 7 articles.

 

B2B video will never be as engaging as B2C – right?

Thursday 28th September 2017 | Tagged as: B2B, Video, Alexa Mills

Author: Alexa Mills

There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.

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What are Meerkat and Periscope?

Wednesday 08th April 2015 | Tagged as: Patrick Anderson, Video

Author: Patrick Anderson

True to its name, Meerkat – the live-streaming video app – seemed to pop up out of nowhere. But with social media apps coming and going like X Factor winners (“Hello Matt Cardle, Goodbye Matt Cardle!”), does Meerkat have the legs to go the distance?

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Transparent video marketing

Wednesday 21st January 2015 | Tagged as: Content, Video

Author: AD Communications

A leading biscuit brand got itself into a bit of hot milk late last year, when it was accused of dominating YouTube by advertising its products via YouTube celebrities. This sparked a furore over the credibility of many YouTubers’ content, with the Advertising Standards Authority (ASA) ruling that ‘vloggers’ must be more transparent and upfront about sponsored videos. The ASA ruling stated that vloggers must clearly tell fans when they're being paid by advertisers, which means that the word ‘ad’ or ‘promo’ needed to be included in the title of the video, or that the video’s thumbnail needs to make it clear that the viewer is about to watch an advert.

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Photokina 2014: trends and technology

Wednesday 29th October 2014 | Tagged as: photokina, Video, Greg Mills

Author: Greg Mills

As a fan of both photography and technology, I recently joined a throng of similar minded individuals in Cologne heading into photokina, touted as ‘the world’s leading imaging fair’. Wanting to get my photographic hit first, I started in Hall 1 (of 11) with a tour through the Leica Gallery of the photographic collections on display. My favourite had to be the 1960s B&W photos of rock legends such as The Doors, Jimi Hendrix and The Rolling Stones, though by far the most impactful was the collection taken by another rock legend, Bryan Adams, whose graphic series of wounded British war veterans, Wounded: the legacy of war, really pulled no punches.

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YouTube generation paves the way for brand owners

Wednesday 14th May 2014 | Tagged as: Video, YouTube

Author: AD Communications

Popping into my corner shop for a necessary chocolate bar, I felt the need to scour the magazine rack for a cheap publication to satisfy my need for celebrity gossip. With well-known figures shining out of every glossy cover, it seemed unlikely that I would come across a lesser known figure, a young adolescent girl with fortunes made purely via the medium of video. But gracing the cover of Company magazine was Zoella, a 24 year old beauty and lifestyle blogger with over 4 million subscribers on YouTube. Armed with a backdrop of a modest bedroom and a camera, Zoella has a global audience hanging on her every word.

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Captivating footage reveals the power of modern video capability

Wednesday 26th March 2014 | Tagged as: Video

Author: Alexa Mills

I found it fascinating to learn that 40-50% of the footage shot for the BBC documentary that aired recently ‘Dolphins – Spy in the Pod’ was of activity that has never before been seen, let alone filmed. This got me thinking about how video capability has developed over the years.

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Showing 0 to 6 of 7 articles.

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