12-02-2014

The digitally printed home

Author: Ellie Bunce

Moving house is meant to be one of the most stressful times in life, which I have recently found out! However, once the stress of signing contracts, packing and unpacking boxes and moving furniture ends, the fun can begin.

Author: Ellie Bunce

Some rights reserved by Plage Vinilos y Decoración

Moving house is meant to be one of the most stressful times in life, which I have recently found out! However, once the stress of signing contracts, packing and unpacking boxes and moving furniture ends, the fun can begin.

My thoughts have turned to decoration as my new home, currently in a state of magnolia needs a bit of warmth and love. Paint? Wallpaper?

This has got me thinking of alternative ways to add character and personality. As someone who easily changes their mind about what looks good on a day to day basis, I don’t want to be stuck with wallpaper or a painted wall, which is time consuming to change.

Working in the communications industry, and having been exposed to many creative ways of decorating using print got me thinking about the different ways in which I could accessorise our new home to create bespoke decorations, which at the same time are personal to us.

Aside from canvases, there are many options for bespoke interior decoration, such as wall murals and vinyls using words; stencils; outlines or chalk vinyl for the kitchen – so no one ever forgets the eggs!

Digital print gives us the ability to be creative and flexibile on a range of substrates, so the end result can be seen just about anywhere in the home. How about paw prints on the kitchen floor, so I can pretend that I already I own the dog that one day I will!

And when it comes to Christmas 2014 (yes perhaps a little too soon to be thinking about it, but), instead of buying a Christmas tree, lights and decorations, perhaps we could invest in a wall mural which can be easily stuck to the wall as a feature. This will alleviate dropped pine needles, electricity bills and all that time unpacking and re-packing, as it can be peeled off come 6 January 2015 in time for a new feature wall dedicated to spring and summer.

With the ongoing development of multisensory inks this could also, one day, be taken that one step further, why not have a Christmas tree vinyl with a real Christmas tree scent? No mess, yet you still have that festive smell. Or perhaps your favourite household smell incorporated into a wall covering/sticker rather than your regular air freshener.

While digitally printed graphics have been around for a while, they are still relatively uncommon. There are numerous opportunities for printers in this market, however, a recent article I read stated that interior only accounts for 8% of the digital print market. Personally, for me, someone who likes to change their look every now and then, this seems to be the perfect choice.

The beauty, and from my point of view, the advantage of digitally printed graphics is that they’re adaptable. One month a Christmas tree, the next a palm tree and beach.

So, when I next have visitors, people can leave me messages on my chalkboard vinyl in the kitchen, see my favourite holiday destination enlarged in my living room as a feature wall and view my memories on canvases hung round the flat. Well maybe not all of them, however, it’s good to have options.

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