With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
The colourful growth of textile printing
Author: Tom Platt
This year’s FESPA exhibition was every bit as grand and colourful as the print industry has come to expect from the world’s foremost international wide format event. And while there were plenty of innovations and new technologies on display, arguably digital textiles stole the show.
Mon 22nd May 2017
Pack for the future – the food industry has an appetite for smart packaging
Author: Michael Grass
Whether it is cars, phones or factories, every industry seems to be wising up and getting ‘smart’ these days. And as Interpack 2017 is currently showing us, packaging is following suit.
Tue 9th May 2017
Interconnect 4.0 – how the Internet of Things gave birth to the ‘smart factory’
Author: Michael Grass
Fewer hot topics have been bandied about trade shows more than ‘Industry 4.0’. And yet, despite the term being used to announce the arrival of a new industrial revolution, not many industry bods are familiar with its meaning, or more importantly, what it means for their business.
Thu 4th May 2017
The Freelance Connection
Author: Tom Platt
From being made redundant due to the squeeze of trade media, or deciding to take on the freelance world for greater flexibility or even to explore new avenues, today’s trade journalist must make sure they always have the security of being a key writer in their relevant field.
Wed 5th Apr 2017
Quality or Quantity? Read all about it
Author: Daniel Porter
Here are a few numbers – some of which may surprise you:
14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.
1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).
2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.
43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).
Wed 8th Feb 2017
A new appreciation of print
Author: Steph Hieatt
The Baader-Meinhof phenomenon, otherwise known as frequency illusion, occurs when the thing you’ve just noticed or been told about seems to crop up constantly. You know how it is; you’re looking for a new car and then, everywhere you go, you start to see that particular make and model.
Wed 11th Jan 2017