Release date: 31.10.2016 | images: 4
The two-stage mailing confirms the strong position of direct mail in the UK and highlights its effectiveness. Using recent data from Royal Mail/Market Reach and actual cases from the DMA Awards, it demonstrates the ability of direct mail to deliver strong
WPN/Chameleon created the two-step mailing for Print Power using an innovative wrap as envelope and loose inserts to bring across the strengths of direct mail. Says Bob Nash, creative director of WPN/Chameleon: “We want to engage and excite people with all the possibilities of direct mail and the tremendous space and opportunity it provides for creativity."