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Print Power UK News

Print Power UK Press releases

Print Power UK is the regional representative organisation of the pan-European Print Power organisation, which is dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns.  The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery.  This gives Print Power a unique level of expertise and experience in all areas of the print industry.

www.printpoweruk.co.uk

Showing 1 to 6 of 6 articles.

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Creative mailing from Print Power challenges common beliefs about direct mail

Release date: 31.10.2016 | images: 4

The two-stage mailing confirms the strong position of direct mail in the UK and highlights its effectiveness. Using recent data from Royal Mail/Market Reach and actual cases from the DMA Awards, it demonstrates the ability of direct mail to deliver strong

WPN/Chameleon created the two-step mailing for Print Power using an innovative wrap as envelope and loose inserts to bring across the strengths of direct mail. Says Bob Nash, creative director of WPN/Chameleon: “We want to engage and excite people with all the possibilities of direct mail and the tremendous space and opportunity it provides for creativity."

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Compelling case studies showcasing the value of print media take centre stage on new Print Power website

Release date: 12.05.2015 | images: 2

Compelling case studies showcasing the value of printed media is just one of the key additions to the newly redesigned European Print Power Website www.printpower.eu. Bold, bright and easy to navigate, the newly launched content-rich platform incorporates engaging applications and informative articles highlighting the important role print plays in the multi-media world.

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Print Power magazine shortlisted in CMA Awards

Release date: 20.10.2014 | image: 1

Print Power, the international organisation dedicated to promoting print media, is delighted to announce that its bi-annual magazine has been shortlisted for a prestigious CMA Award. The magazine, produced by UK content marketing agency Soul Content, was shortlisted for the award of Best B2B: Industry & Manufacturing, a hotly contested category that contains another nine examples of content marketing excellence from across Europe.

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70% of consumers trust advertising in magazines and newspapers more than any other media say consumers in new study

Release date: 11.03.2013 | image: 1

New research has revealed that despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in printed media. When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. Consumers were also asked about the role of advertising in purchase decision making ‐ almost seven out of ten said that advertising in magazines and newspapers was most important in supporting purchase decisions. When asked to compare direct mail with social media almost 90% of respondents valued addressed and non‐addressed mail above social media.

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Showing 1 to 6 of 6 articles.