Print Power, the international organisation dedicated to promoting print media, is delighted to announce that its bi-annual magazine has been shortlisted for a prestigious CMA Award. The magazine, produced by UK content marketing agency Soul Content, was shortlisted for the award of Best B2B: Industry & Manufacturing, a hotly contested category that contains another nine examples of content marketing excellence from across Europe.
The CMA Awards take place on Wednesday 26 November at the Camden Roundhouse in London.
The shortlist place for Print Power magazine follows a successful relaunch in which the title went from a 25,000-circulation magazine only distributed in the UK to a mammoth 64,000-circulation title distributed in 10 different languages across 11 countries, with 50% local content in each country version.
Whatever the country, whatever the language, Print Power magazine has the same purpose: to promote the value of print within integrated marketing campaigns to a highly influential audience of marketers, advertisers and brands. It achieves this by providing the reader with solid business reasons for maintaining or increasing their print spend, while giving them a vast range of inspiration using some of the world’s finest examples of print creativity.
The recognition that judges of the CMA Awards have given Print Power magazine is not only a testament to the effectiveness and success of the title but an acknowledgement of print’s enduring appeal and its secure place at the top table of marketing.
About Print Power magazine
Print Power is a bi-annual print and digital magazine that takes a fresh look at the qualities of print and the stunning results it achieves as a key element of integrated marketing programmes.
With a mixture of interviews, think pieces and case studies, the title focuses on successful brands and the role print plays in their marketing campaigns, with content composed of the thoughts and insights of the only people whose opinion the readership trusts – other marketers, agency heads and business leaders.
Now over four years old, Print Power has established itself as a must-read within the European marketing community, providing its key players with inspiration on how they can best use print in their next campaign. From an initial circulation of 9,000, the title has rocketed up to 64,000, with versions now produced for 11 countries across Europe, including the UK, Germany, France, Sweden, Norway, Finland, Spain, Portugal, Hungary, Austria and Italy.
About Print Power
Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. The organisation comprises a wide range of companies representing the entire print media value chain – production, distribution, printing, content and delivery – which gives Print Power a unique level of expertise and experience in all areas of the print industry.
For more information about the CMA Awards, go to http://awards.the-cma.com
For more information about Print Power, go to www.printpower.eu