Release date: 08.09.2014 | image: 1
Mark Bartlett, Managing Director, Signbox
Proximity marketing using technologies like QR codes and NFC smart tags is relatively well-established, but slow to mass adoption. However, the development of Bluetooth low energy (BLE) iBeacons by technology giant Apple offers an exciting alternative with even greater potential. And with the imminent release of the iPhone 6 and iOS8, rumour has it that Apple are about to take iBeacons and NFC into the mainstream.