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Two Sides is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Membership spans Europe, the United States and Australia. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
Release date: 19.09.2017 | image: 1
Two Sides, the global initiative to promote the sustainability of print and paper, reports a 61% success rate in removing misleading environmental claims made by some of the world’s biggest corporations as they seek to replace paper-based communications with lower cost electronic alternatives.
The UK’s Paper Industry Gold Medal Association is pleased to announce the award of the Gold Medal to Mr Martyn Eustace
Release date: 30.05.2017 | images: 3
The award of the Gold Medal to Martyn Eustace recognises his longstanding contribution to the Paper Industry, most notably his work with Two Sides which, since its creation in 2008, has grown into a worldwide initiative which promotes the attractiveness and sustainability of Print and Paper.
Reducing the use of paper use may increase the UK Government’s carbon footprint – and reduce security!
Release date: 21.12.2016 | images: 2
In an open letter to the Rt Hon Mrs Andrea Leadsom, UK Government Secretary of State for Environment, Food and Rural Affairs, (Defra), Two Sides, a global organisation which promotes the attractiveness and sustainability of print and paper, challenges the government to explain how its planned paper reduction program will assist carbon reduction targets. In its recently published “Greening Government Commitments 2016-2020” Defra reveals a commitment to reducing paper consumption by 50%. However, this report does not consider what communications medium will replace this reduced paper use or that alternatives, most likely digital, will themselves have substantial environmental impacts.
Release date: 23.11.2016 | image: 1
At the annual meeting of Two Sides Country Managers in London on the 31st October 2016, representatives from Europe, North America, South America, South Africa and Australia determined to renew efforts to stop organisations using anti-print and paper messages in their marketing. Claims like, ‘go paperless, go green’ and ‘go paperless, save trees’, are commonplace as major corporations promote electronic services and products to reduce costs. However, such claims are not backed up by any analysis, they ignore the unique sustainable features of print and paper, and they do not consider the fact that all communication channels have an environmental impact.
Release date: 21.07.2016 | image: 1
Citing environmental concerns, corporations and governments are increasingly driving communications online and making paper more difficult, and costly, to access. A new survey provides valuable insights into how consumers view this trend, and how they perceive and use paper in their daily lives.
Release date: 19.11.2015 | image: 1
Two Sides, the global initiative to promote the sustainability of print and paper, has reported a 70% success rate in persuading global organisations to remove misleading green claims from their communications as part of its worldwide anti-greenwash campaign.
Release date: 28.07.2015 | image: 1
Interim campaign results demonstrate effectiveness of challenging misleading ‘paper-free is better for the environment’ claims
Two Sides, the global initiative to promote the sustainability of print and paper, has today announced an 88% success in its latest campaign to tackle the use of greenwash among UK corporations. Since May this year, Two Sides has identified and challenged 25 well known organisations for making inaccurate and misleading environmental statements to their customers to encourage them to go paperless. To date, 22 of those companies approached by Two Sides have agreed to remove their offending claims.
Two Sides releases results of new UK survey. Reading from paper or reading from screens. What do consumers prefer?
Release date: 23.06.2015
A survey of UK consumers undertaken by Two Sides, May 2015
A new survey into the preferences of consumers for printed versus digital communications has been published today by ‘Two Sides’; the global initiative which addresses the misconceptions of paper use as a communications medium. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of 500 consumers in the UK and 1,000 in the US on a number of issues relating to the switch from paper-based to digital media.
Two Sides launches European fact sheets to combat environmental misconceptions of print and paper use
Release date: 15.06.2015 | image: 1
Print and paper is a highly sustainable form of communication in today’s digital society. Despite this, there are still misconceptions that it is wasteful, detrimental to the environment and responsible for deforestation. More worrying is the misunderstanding that digital communication is more environmentally friendly, which is not always the case.