‘Two Sides’ launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims
Release date: 04.03.2015 | images: 2
New research reveals major global corporations are still flouting regulations put in place to protect consumers from misleading marketing claims.
New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication. This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being misled.