Cheers to new opportunity
Italian digital wide format printer distributor Bompan wanted our help to penetrate the wine and cosmetic sectors, with a focus on innovative digital packaging applications. With a demanding timeframe to generate results, our Italian team quickly targeted media attending Cosmoprof and Vinitaly, two focused trade events. Face-to-face meetings helped to pique editors’ interest in what digital print can do for producers in these verticals, achieving immediate coverage. We built on this with an integrated campaign, dovetailing targeted advertising activity for lead generation with educational editorial.