Fujifilm booked its biggest ever drupa presence at the 2016 event and we turned to AD Communications to ensure we got as strong an ROI as possible on our investment.
AD Communications proposed and successfully delivered a comprehensive campaign around the exhibition. They delivered strategic support around messaging, organised 1-2-1 interviews with journalists, booked and assisted in the preparation of an at-show press conference, offered on-stand support and ongoing media liaison during the event, and wrote and issued multiple press releases before, during and after the show. They complemented all this with extensive social media support – and a comprehensive post-show follow-up.
The end result was a hugely successful exhibition from a media perspective – with substantial coverage generated in the trade press. This played a hugely important role in generating sales leads and enabling us to hit our ambitious targets.
Head of Communications & Sales Enablement, Fujifilm Graphic Systems Europe