Engaging customers with content
AD Communications proposed the creation of a Canon-branded Cross-media Guide for commercial and in-house Print Service Providers (PSPs). The objective of the guide was to support Canon’s position as a thought leader in the area of cross-media, highlighting how Canon supports PSPs in identifying and taking advantage of new opportunities to grow their businesses. We worked closely with Canon to carefully plan each chapter of the guide, wrote the copy for the majority of the guide and edited content contributions from independent third parties.
Antony White, European and UK Product Business Developer (Solutions), Professional Print Solutions, Canon Europe commented: “AD Communications worked as an integral part of our team in planning the guide, collaborated to craft extremely insightful copy and provided valuable consultancy throughout the project. Their knowledge of Canon and the industry, together with their content creation skills and attention to detail, were essential to deliver a guide that has firmly established Canon as a thought leader in cross-media.”