Sun Chemical at Cannex
A specialist area, cans needs to be appealing and functional to stand out on-shelf. Ink also plays an integral part in brand protection. In the months leading up to Cannex 2013 in Atlanta, Sun Chemical briefed AD communications to engage with the key trade titles in the niche sector to secure quality editorial opportunities. We created leadership features and news releases highlighting Sun Chemical’s expertise in metal packaging. One to one journalist meetings were also set up on the stand at the show with Cantech International and The Canmaker. Eduardo Alegría, Global Sales Director – Metal Deco Inks, “I have to say that we have never had so much and such a good presence in our key sector magazines".