A well-constructed case study is one of the most powerful B2B marketing tools out there. But how can you maximise their value? This short guide provides some inspiration.
Getting products in front of potential buyers to prove their capabilities is critical to the selling process. This guide explores the golden rules of effective product marketing and content.
It’s vital to make sure that your message is clear before you begin to devise a campaign to bring it to life. This guide covers the stages to work through to give your communications a strong foundation.
It can be challenging for small exhibitors to achieve share of voice at major technology events. This guide offers five tips to ensure that your brand message is heard.
Exhibitions and events are a big deal for B2B businesses and here we look at why video should feature highly on the pre-event planning priority list.
Find out how we led the charge for the digital print revolution, how we’re joining the dots for digital workflows and how we opened the gate for ecommerce.
Find out how we flexed flexo’s muscle, how we unpacked the arguments for digital print and how we’ve championed customisation.
Find out how we’ve championed inkjet, how we’ve made a splash for ink and media innovation and how we’re pushing the button on automation.
We’ve been at every milestone in our specialist sectors. Find out how AD has marked more than three decades of change in print, packaging and visual communications.
AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.
AD’s Joint Managing Director, Shireen, explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.
AD’s Associate Director, Greg, discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.