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LEVERAGING CUSTOMER SUCCESS STORIES
A well-constructed case study is one of the most powerful B2B marketing tools out there. But how can you maximise their value? This short guide provides some inspiration.
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A well-constructed case study is one of the most powerful B2B marketing tools out there. But how can you maximise their value? This short guide provides some inspiration.
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Getting products in front of potential buyers to prove their capabilities is critical to the selling process. This guide explores the golden rules of effective product marketing and content.
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It’s vital to make sure that your message is clear before you begin to devise a campaign to bring it to life. This guide covers the stages to work through to give your communications a strong foundation.
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It can be challenging for small exhibitors to achieve share of voice at major technology events. This guide offers five tips to ensure that your brand message is heard.
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Exhibitions and events are a big deal for B2B businesses and here we look at why video should feature highly on the pre-event planning priority list.
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Find out how we led the charge for the digital print revolution, how we’re joining the dots for digital workflows and how we opened the gate for ecommerce.
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Find out how we flexed flexo’s muscle, how we unpacked the arguments for digital print and how we’ve championed customisation.
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Find out how we’ve championed inkjet, how we’ve made a splash for ink and media innovation and how we’re pushing the button on automation.
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We’ve been at every milestone in our specialist sectors. Find out how AD has marked more than three decades of change in print, packaging and visual communications.
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AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.
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AD’s Joint Managing Director, Shireen, explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.
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AD’s Associate Director, Greg, discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.