Resources

AD Info Hub

If you want to know more about what we do, you’re in the right place here in our Info Hub. Explore our videos, white papers and other useful B2B comms guidance, then get in touch at info@adcomms.co.uk to discuss how we can help you.

 

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LEVERAGING CUSTOMER SUCCESS STORIES

A well-constructed case study is one of the most powerful B2B marketing tools out there. But how can you maximise their value? This short guide provides some inspiration.

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EXPANDING THE PRODUCT ENGAGEMENT TOOLBOX

Getting products in front of potential buyers to prove their capabilities is critical to the selling process. This guide explores the golden rules of effective product marketing and content.

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GETTING YOUR STORY STRAIGHT

It’s vital to make sure that your message is clear before you begin to devise a campaign to bring it to life. This guide covers the stages to work through to give your communications a strong foundation.

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Making your mark at major exhibitions

It can be challenging for small exhibitors to achieve share of voice at major technology events. This guide offers five tips to ensure that your brand message is heard.

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Our story so far in print

Find out how we led the charge for the digital print revolution, how we’re joining the dots for digital workflows and how we opened the gate for ecommerce.

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Our story so far in packaging

Find out how we flexed flexo’s muscle, how we unpacked the arguments for digital print and how we’ve championed customisation.

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Our story so far in wide format

Find out how we’ve championed inkjet, how we’ve made a splash for ink and media innovation and how we’re pushing the button on automation.

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AD Communications: Our story

We’ve been at every milestone in our specialist sectors. Find out how AD has marked more than three decades of change in print, packaging and visual communications.

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B2B storytelling: The plot

AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.

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B2B storytelling: The characters

AD’s Joint Managing Director, Shireen, explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.

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B2B storytelling: The setting

AD’s Associate Director, Greg, discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.