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B2B storytelling: The plot
AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.
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AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.
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AD’s Joint Managing Director, Shireen, explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.
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AD’s Associate Director, Greg, discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.
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AD’s Visual Content Director, Alexa, talks about the role of visual communications in the digital age and why the universal language of “visual” intrinsically resonates with audiences.
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Sean Holt talks about how we’ve helped to bring FESPA’s mission and vision to life over the last decade with professional, innovative and creative campaigns.
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Jo Lloyd comments on why our insight, creativity and in-depth industry knowledge is so valuable to her (and why we’re not your average communications agency!)
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Iain Cameron discusses the importance of our collaborative and effective partnership in developing Meech’s global communications strategy.
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Mark Lawn explains how we have helped to shape Canon’s story in the graphic arts market and how we go beyond being a “trusted business advisor”.
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AD Account Director, Daniel, summarises the changes in the communications landscape since AD Communications was born 35 years ago and the impact on customer engagement.
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75% of people prefer watching video content to learn about a product or service. Let us tell you, in video format, why you should speak to us about your next video or design project.
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This guide looks at the commercial opportunities available and explains how AD works with clients to really take advantage of today’s omnichannel communications landscape.
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This guide discusses the advantages of establishing and leveraging strong relationships with key media influencers.