Resources

AD Info Hub

If you want to know more about what we do, you’re in the right place here in our Info Hub. Explore our videos, white papers and other useful B2B comms guidance, then get in touch at info@adcomms.co.uk to discuss how we can help you.

 

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B2B storytelling: The plot

AD’s Joint Managing Director, Helen, talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.

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B2B storytelling: The characters

AD’s Joint Managing Director, Shireen, explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.

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B2B storytelling: The setting

AD’s Associate Director, Greg, discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.

Video

Telling clients’ stories: FESPA

Sean Holt talks about how we’ve helped to bring FESPA’s mission and vision to life over the last decade with professional, innovative and creative campaigns.

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Telling clients’ stories: Meech

Iain Cameron discusses the importance of our collaborative and effective partnership in developing Meech’s global communications strategy.

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Telling clients’ stories: Canon

Mark Lawn explains how we have helped to shape Canon’s story in the graphic arts market and how we go beyond being a “trusted business advisor”.