What is AD2020?
A good story, even in B2B, has five key ingredients – characters, setting, plot, conflict and resolution.
But to make audiences care, to provoke a response, a story needs to be consistent, believable and compelling.
The best storytellers don’t just weave a narrative with words and pictures. They live and breathe it.
They’re invested in the characters and their motivations. They commit time to understand the contexts and background. They’re immersed in the relationships, the interactions and the events that shape the story.
We’ve lived through the dramatic stories of print, packaging and visual communications for 35 years.
We know the characters – the buyers, the suppliers, the influencers – and what drives them. We understand the setting – where these industries are today and how they’re impacted by wider trends. And we grasp the plot. We’ve witnessed the commercial and technological conflicts that have shaped these industries, and seen many of them come to resolution.
We’ve been steeped in these dynamic sectors for more than three decades. The stories of these industries are our stories too.
Of course, new chapters are always unfolding and we’re evolving as an agency. We’ve built on our long heritage in media relations, advertising and content marketing to become a fully integrated B2B communications partner.
AD2020 is about brand storytelling in a new decade. It’s about how we combine the industry and communications experience of the past, with knowledge of the present to shape the business narratives of the future.
Take a look around. If you like what you see…
LET US BRING YOUR STORIES TO LIFE.