Working in a world where retail décor, promotion, multi-channel marketing and customer experience are always front of mind, I have a heightened awareness of my own ‘customer journeys’, how they make me feel and how effective they are at making me try and buy.
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A lot has changed in such a short space of time. The BBC’s Blue Planet II series achieved exactly the response it desired – supermarket chains are aiming to eliminate plastic packaging in years to come, single-use plastics are being dropped by a variety of food and drink outlets, and alternatives to plastic are already being trialled for use as food and drinks packaging.
Did you know that 75% of mental illnesses start in adolescence and that one in six people in the UK will experience mental health issues at some point in their life? It is increasingly important for us all to be aware of the impact it has on people’s lives – whether they experience it personally, or whether they are supporting friends, family or colleagues.
It’s a good time to be selling ear buds (or ‘headphones’, if you weren’t born in the noughties). Not long ago we were waxing lyrical about the growing audiobook market, so it is only appropriate to follow up with a view on the other audio fad that has crept into our lives via our ears.
If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.
The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.