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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 0 to 6 of 294 articles.

 

Sponsorship is not the only marketing opportunity the World Cup offers

Wednesday 13th June 2018 | Tagged as: World Cup, Football, Tom Platt, Russia, Sponsorship, Brands

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

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The Royal Wedding: How digital has changed the face of interaction

Friday 25th May 2018 | Tagged as: Digital, social media engagement, Louise Watson, Royal Wedding

So after weeks of speculation and chatter, Prince Harry and Meghan Markle are finally wed! In a break from traditional royal weddings going back several centuries, it’s encouraging to see the pair opting for a more modern-day celebration (apparatchiks around the British monarchy may not say the same however). While most people were focused on what Meghan was wearing (as a fellow bride-to-be, I will admit that was one of my main reasons for watching the wedding), it also got me thinking about how far we have come in connecting with ‘the Royals’ over the last decade, largely due to the increased adoption of digital communication.

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Unbox clever: unpacking the trend and what it means for retail packaging

Wednesday 28th March 2018 | Tagged as: Michael Grass, Online, retail, unboxing

For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.

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Showing 0 to 6 of 294 articles.

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