30-04-2014
75% of research annoys me
Author: Kerry Rice
I have a paradoxical relationship with the use of research in PR. Having studied research methodology at university, I chuckle quietly to myself as a certain UK newspaper (which shall remain nameless, but really you all know which one I mean don’t you?) runs entirely contradictory ‘research’ headlines mere days apart. Yet despite this, I also write page after page of long-form content that just wouldn’t work without research to inform it.