Recently, I came across Melbourne Remote Control Tourist, a campaign devised by Tourism Victoria, the leading government tourist agency for this state in Australia, to engage with, you guessed it, tourists! This is not a common travel website where you can find a list of city highlights, but an interactive platform where social media plays a key role.

Author: Michael Grass

In one of the chapters of his controversial biography, rock & roll legend Keith Richards felt the need to get something off his chest and voiced his suspicions about TV. “I’ve always found music and video to be an uneasy marriage,” he confessed in reference to the advent of MTV in the ‘80s. Funnily enough, you will find a few company owners who feel the same way about video and marketing today.

Author: Kerry Rice

It’s just over one year since my wedding and I was reminiscing on when my wedding album arrived as I was poring over it the other day. (Yes, I am talking about weddings again, but this should be my last wedding-related blog.) When it initially arrived I was as excited as a 20^th century photographer peering through developing fluid in a darkroom, but  as I was tearing through the reams of Border Agency tape that were wrapped around the package a thought occurred to me – why was I more excited about the printed album than I was about the online photographs?

Author: Lucy O’Dea

It’s not until you experience bad customer service that you really appreciate the good!  Working in a service industry, you come to take good customer service for granted.  Having worked in PR for far too many years to admit, I think I have a pretty good idea of what is expected of myself and my colleagues in terms of customer service.  And therefore, I have an expectation of how I as a customer should be treated.

Author: Patrick Anderson

A lot has happened since the conception of the AD blog, and having just passed our third ‘blog’ birthday at the end of November, it seemed like the perfect time to take a closer look at the rapid ascendancy of blog publishing as an effective content marketing platform.

Author: Susie Culhane

Google’s shift in focus

For the past few years, Google has been updating its search algorithm and introducing new products in support of its aim to provide relevant, quality, ‘rich’[1] content in search results. We have seen the buy-out of YouTube; the launch of its own social network Google +; the growth of its Knowledge Graph[2] database, along with numerous algorithm updates.  These factors, amongst others, are evidence of Google’s shift in focus away from keywords, towards a deeper understanding of search intent and the context in which those searches are made.  This understanding is gained in part from Google’s knowledge of a user’s personal search history and preferences, click behaviour, social connections, content shared, and so on.  The latest update, Hummingbird, is Google’s attempt to educate the search algorithm so that the same typed search query and mobile voice activated search (the latter often location specific and in question form in contrast to a typed phrase) both receive the same relevant search results.  The proliferation of secure search[3] and subsequent disappearance of natural search keyword data in analytics, and the emphasis on content sharing in Google Plus are also evidence that Google is turning its back on keywords, and focusing on the importance of fresh content.

Author: Alexa Mills

It’s that time of year again when the big retailers introduce their Christmas TV ads and we begin to hear the soundtracks seep through the airwaves – ones that we will, no doubt, forever associate with the ad.

Author: Kerry Rice

Whether you love them or hate them, despite speculation about (and desire for) their demise, according to research by comScore, the number of European smartphone users who scanned QR codes using their devices grew by 96 per cent in the year to July 2012. Granted, that it is still only 14.1 per cent of the total smartphone audience across France, Germany, Italy, Spain and the UK, but it is nonetheless an impressive growth rate.

Author: AD Communications

Online communities have been attracting a lot of publicity lately, with teenage favourite Ask.fm taking a particular bashing from the media following some high profile incidents and alleged bullying culture.

Author: Joanna Muggeridge

Have you thought about implementing Google + into your marketing and social media activity? If you haven’t, then you really should. Google + is more than just a social platform, it’s an online identification system, and being owned by Google it naturally has some ‘Klout’ when it comes to helping your visibility on that search engine behemoth. In fact, one of the key reasons for a B2B brand to be present is just that – by linking posts with trusted Authors or ‘spokespeople’ then your – and their – search visibility automatically goes up. Yes, this might sound like blackmail, to get you to join the Google + ranks, but it does have its advantages:

Author: Michael Grass

I’ve always been a book aficionado ever since my mum tucked me in bed one night and started reading The Tiger Who Came to Tea to put me to sleep (it was roughly two years ago). I’m one of those people who gets high off the smell of new print, loves the sound of pages flicking and on occasion has judged a hardback by its front cover because the artwork looked so alluring. I have a shelf in my living room that is strategically placed in a way that guests cannot ignore the titles on display and on weekends you’ll find me at my local Waterstone’s, slouched on a beanbag, an open graphic novel in my hands, a pile of fictions and biographies in my lap.

Author: Shireen Shurmer

“If AD Communications were an animal, which one would it be?” It’s a classic interview poser, but I admit to being slightly thrown when asked this question in a meeting with a prospective client.