Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

04-05-2016

3D printing at drupa 2016

Author: Greg Mills

Although for me the word “game-changing” generally falls into the same category of overused words as “unique” and “strategic”, a look at the impact that 3D printing is already having and could yet have suggests that game-changing really could be an appropriate adjective to use to describe this technology.  Although more accurately called “additive manufacturing”, the adoption of 3D printing is picking up pace (almost 133,000 3D printers were shipped worldwide in 2014, 68 % up on 2013) and we’re starting to see regular stories about how the technology is being used for a huge variety of purposes – from bra sizing to road-ready cars to pharmaceutical drugs to prosthetic feet for ducks and hoofs for horses.

27-04-2016

Packaging in Asia: a Japanese edition

Author: Cerys Traylor

The Land of the Rising Sun…Japan. Just over 3 weeks ago, I hopped on a plane, had a hectic transfer in Beijing and eventually arrived in Tokyo, to begin my two week adventure around these amazing islands. I arrived during the heart of the ‘Sakura’ (cherry blossom) season and this was reflected throughout the country, from the bright neon lights of Tokyo, Osaka and Kyoto, to the mountainous regions and the Japanese Alps.

20-04-2016

Touch the future with Interior and Textile printing

Author: Daniel Porter

As drupa fast approaches - in fact it’s only 41 days away now - I’m curious to discover how many exhibitors will be featuring some of the exciting new applications that are currently on a rapid rise in the interior décor and textile printing sectors. It’s an area that has sparked my interest recently, as I’ve been more immersed in these industry sectors, and it never ceases to amaze me just what is now possible by the constant innovation of wide format digital inkjet printing. I’ve even been able to pass on some tips in relation to architectural films to a friend who’s currently in the throes of a ‘Grand Design’ project, and I’m likely to see the end result of these digitally printed films in-situ very soon.

13-04-2016

Treasuring the tangible

Author: Shireen Shurmer

This week Royal Mail launched Letters of Our Lives, ‘a nationwide search to discover long-forgotten letters and postcards that reveal our social and political history, as told by the people who lived it.’ It’s part of the 500th anniversary celebrations of the Royal Mail.  I can’t wait to discover the personal stories this campaign reveals.

30-03-2016

How packaging is helping brands to convey trust and authenticity

Author: Cerys Traylor

With customer loyalty harder than ever for brands to build and sustain, companies are returning to basics and renewing their focus on packaging, drawn towards the authenticity that packaging design can convey to differentiate their product.

22-03-2016

Millennial behaviour intensifies demand for sustainable packaging

Author: Michael Grass

Millennials, Generation Y or whatever name you want to give the group of people aged between 15 and 35, are increasingly becoming more socially and ecologically aware about the world around them. As touched upon in our blog ‘Why Millennials want to work with eco-conscious companies’, a more green way of thinking (‘environmentality’, if you will) is influencing the type of company this generation associates with.

09-03-2016

The benefits and pitfalls of a packaging rebrand

Author: Cerys Traylor

A key component of most product rebrands is packaging. Often the consumer’s first interaction with a product, we all know how important packaging is within the purchasing journey and the emotional response it can elicit. But did you know it can make or break a rebrand and consequently hit sales?

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