Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

20-07-2016

Brand Junkies: How much does packaging shape consumer choice?

Author: Shireen Shurmer

‘Eat Well for Less’ has returned to UK TV screens, a programme which encourages British households to consider their spend on grocery shopping, break deeply rooted purchasing habits, cut food waste and reduce reliance on processed food over fresh produce cooked from scratch.

13-07-2016

Avoiding distractions and improving productivity

Author: Daniel Porter

“Being a good writer is 3% effort – 97% not getting distracted by the internet” - Anonymous

The quote above first came to my attention a few years ago when I was working in the book publishing industry. It was pasted into the email signature of an author whose book I was creating a marketing plan for and, though I’ve never managed to find out who said it first, I’ve always felt it had a real ring of truth about it.

06-07-2016

Planet of the Apps

Author: Michael Grass

There’s an app for that”. It’s funny to think how one of the most popular phrases in contemporary lexicon would’ve meant zilch ten years ago. Yet, just a decade later, it’s astonishing just how much mobile applications have substantially empowered us in this digital age. Whether they’re used for matchmaking, hitching a ride, or flinging disgruntled avians at wobbly structures, it really does seem like there’s an app for everything these days. More importantly, many mobile apps effortlessly achieve something brands have been trying to do for years on end: they keep us connected.

29-06-2016

How will functional packaging look in the future?

Author: Cerys Traylor

Functional packaging is becoming an increasingly popular method for brand owners to differentiate and market their product effectively, while increasing customer interaction and their overall brand experience.

20-06-2016

No man(ufacturer) is an island

Author: Shireen Shurmer

drupa 2016 proved itself to be a global microcosm of print. Exhibitors from 54 countries showed their capabilities in Düsseldorf, treating it as a global stage for their innovations. And the global nature of the event made it a magnet for visitors from all over the world; 76% of visitors are reported to have come from outside Germany.

15-06-2016

drupa 2016 brought back memories of a previous life for this first-timer

Author: Daniel Porter

As a relative new-comer to the print industry – but with a background in book publishing – drupa 2016 (my first) brought back memories of visits to Frankfurt Book Fair over the years: hundreds of thousands of lanyard-wearing visitors madly dashing from hall to hall; eye-catching stand designs, and everything held together with impeccable German efficiency.

08-06-2016

A journey of web-to-fridge

Author: Louise Lazell

On occasion, I will still buy a disposable camera, despite the convenience of digital photography and ease of viewing. And when I’m going to the photo shop to collect the prints from it, I’m still every bit as excited as I was many years ago. You see one of the problems (and ironies) with digital photography is the lack of spontaneity especially from the ‘selfie’ generation – one where multiple images are often taken one after the other, until the subject looks just right, ‘just so’ in this most immediate moment of perceived spontaneity. Then there is the issue I have with those who insist on looking at a digital photo straight after it’s been taken to ensure it can be deleted if it’s not flattering.

01-06-2016

Day one at drupa 2016

Author: Paul Spiers

The day has finally arrived once again as it does every four years. I landed late last night and, after a lengthy stroll back and forth along the side of the Rhine to find the boat hotel that is my home for the next ten days, I checked in, pulled down my cabin bed, put on my sailor pyjamas (joke!) and slept for a few hours. Then rising early, I headed off to that big kahuna of international print shows: #drupa 2016.

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