Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

02-05-2012

12 drupa truths

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 - here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

 

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 - here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

  1. Whatever you plan to carry around the show, halve it.
  2. Drupa time is not real time. Figure out how long it will take you to get from A to B, then triple it.
  3. You can never have enough USB sticks.
  4. Wherever you are, the press office is (a lot) further than you think.
  5. It’s harder than you imagine to get something printed at a print show.
  6. @Juan_Diaz_Diaz will be first in the press office.
  7. You will not be able to feel your feet after Day 2. Embrace the numbness.
  8. A two-week diet of strong coffee, pretzels, Cornettos and Altbier is not good for your digestion.
  9. Peppermint foot spray is a valuable commodity.
  10. You’ll only have a mobile signal when you’d really rather be incommunicado.
  11. You will eat Spargel at least once. Even if you didn’t order it.
  12. You will not have a ‘quiet night’ in the Altstadt (and why would you want to?)

See you in drupa-city Düsseldorf!

Team AD


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