Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

19-09-2012

A Book of Faces

Author: Michael Grass

What’s the first thing that comes to your mind when you hear “Facebook”? Do you think of farmvilles and café worlds? Do you ponder how life was better before the timeline profile page took over your old account? Or do you groan at the thought of how inappropriately the “like” button is clicked nowadays (i.e. “John Smith has fallen off board and broken shoulder”, Jim Jones likes this)?

05-09-2012

Why are brands not using packaging as part of their cross media campaigns?

Author: AD Communications

When I was working on an article a few weeks ago, I did quite a bit of research into cross media and everything it entails. (Early word of warning – although the idea of cross media is easy to get your head around, the wide range of opinions on its advantages, best way to measure ROI and so forth could keep you busy for more than a while!)

22-08-2012

Mars and back with the world of print!

Author: Lucy Williams

I have learned so much about the amazing and diverse world of print over the past ten months or so since I have been working with AD. I am also realising just how much print surrounds us on a daily basis.

08-08-2012

W2P (Wed-to-Print)

Author: Kerry Rice

When I moved here from South Africa in 2008, broadband was all but a foreign word back home. That’s probably why I am still in awe of the wondrous world of things I can create and buy online.

25-07-2012

The QR Code Rises

Author: Michael Grass

Being asked to write your first blog post for print is a bit like being picked out of a crowd and asked to bare your soul on stage in your underpants, mainly because similar questions come to mind in both scenarios: what do I talk about? Are people going to laugh at me? And why is it suddenly so hot in here? After consulting the wisdom of Mark Twain, I realised it’s probably best to stick to writing what I know – which probably isn’t an awful lot, but hey, it’s a start. So, being the AD team’s self-appointed movie buff, I decided to write about film, or rather, one particular film that’s been on my mind for a while.

11-07-2012

Bringing back Nostalgia to boost sales

Author: Lucy O'Dea

Although the official jubilee weekend (and most of the summer so far) may have been a bit of a washout to say the least, how many of you have bought something with a union jack on and how many still have bunting in their street/garden/local pub.  As much as I hate to admit it, our little community still has some very sad, wet looking union jacks clinging to the hedge and along the lane.   But actually, none of us are quite ready to take it down….be it because of a new-found patriotism, or that the fact the Olympics are still to come and we are still hopeful of a few medals from Team GB, nobody is really quite sure.  But the fact is, every part of the country has embraced the patriotic bug to at least some extent.

27-06-2012

Gearing up for 2012

Author: Ellie Bunce

As a newcomer to the world of print, it was fair to say my knowledge of the industry was limited. However, soon after joining AD I realised there was much more to this ever developing industry than I first thought; it wasn’t just about printing my CV for a job interview or printing my latest holiday snaps. Oh no, there is much more to it than that...

13-06-2012

Can you take the tag off please

Author: Patrick Anderson

drupa saw print’s old guard defiantly stand up and show off a youthful new wardrobe. Or at the very least, a trendy new hat or two. Far from standing by their products and stubbornly recalling the ‘good ol’ days’ of when it was just print and paper and no internet, vendors showed a refreshing vitality and versatility in their portfolios, especially in and around the cross media arena.  One application in particular caught my eye – interactive print without QR codes – an innovation that offers printers an interesting twist to their operations and what they can offer their customers.

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