Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

11-07-2012

Bringing back Nostalgia to boost sales

Author: Lucy O'Dea

Although the official jubilee weekend (and most of the summer so far) may have been a bit of a washout to say the least, how many of you have bought something with a union jack on and how many still have bunting in their street/garden/local pub.  As much as I hate to admit it, our little community still has some very sad, wet looking union jacks clinging to the hedge and along the lane.   But actually, none of us are quite ready to take it down….be it because of a new-found patriotism, or that the fact the Olympics are still to come and we are still hopeful of a few medals from Team GB, nobody is really quite sure.  But the fact is, every part of the country has embraced the patriotic bug to at least some extent.

27-06-2012

Gearing up for 2012

Author: Ellie Bunce

As a newcomer to the world of print, it was fair to say my knowledge of the industry was limited. However, soon after joining AD I realised there was much more to this ever developing industry than I first thought; it wasn’t just about printing my CV for a job interview or printing my latest holiday snaps. Oh no, there is much more to it than that...

13-06-2012

Can you take the tag off please

Author: Patrick Anderson

drupa saw print’s old guard defiantly stand up and show off a youthful new wardrobe. Or at the very least, a trendy new hat or two. Far from standing by their products and stubbornly recalling the ‘good ol’ days’ of when it was just print and paper and no internet, vendors showed a refreshing vitality and versatility in their portfolios, especially in and around the cross media arena.  One application in particular caught my eye – interactive print without QR codes – an innovation that offers printers an interesting twist to their operations and what they can offer their customers.

28-05-2012

Best of British

Author: AD Communications

In a few days time we’ll all be celebrating the Queen’s Diamond Jubilee, which will mark 60 years of her reign.

24-05-2012

The 30-something year old drupa virgin

Author: AD Communications

As a relative ‘newbie’ to the print industry I was intrigued about the 4 yearly print extravaganza that is drupa.

16-05-2012

Goodbye drupa, we’ve learnt a lot

Author: Joanna Muggeridge

Drupa is nearly over, and what a two weeks it has been. Many of us from AD have been on site in Messe Duesseldorf for a large part of that time, supporting our clients or catching up with old and new friends alike for productive business meetings. Many a glass of wine (or G&T if you’re me!) has been drunk, and not a lot of sleep has been had, but all in all we’re all leaving the show with positive memories.

04-05-2012

When a plan comes together

The doors are well and truly open on drupa 2012, and it’s here that we get to see the last few months’ rigorous preparations come to fruition. Hours spent debating and devising themes and messages, and developing content to match – they all feel worthwhile when you step onto the finished client stand and see the story brought to life.

02-05-2012

12 drupa truths

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 - here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

 

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