Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

03-05-2011

Long Live Princess Catherine, Long Live Print!

Author: AD Communications

The fact that fashion weekly Grazia delayed its print deadline in order to produce an ‘insightful, authoritative and exciting issue’ covering the Royal Wedding, and that Hello! brought forward its publication to the 1st May, has made me think about the position print occupied during and directly following the Royal Wedding.

21-04-2011

Happy Easter (unless you're in packaging, that is!)

Author: AD Communications

It’s that time of year again – spring sunshine, a host of golden daffodils, gambolling lambs and the annual assault on the packaging industry as Easter eggs fill the shelves.

It’s that time of year again – spring sunshine, a host of golden daffodils, gambolling lambs and the annual assault on the packaging industry as Easter eggs fill the shelves.

Having been involved with ‘the packaging industry’ for over 20 years, it’s hard not to sigh at this recurring debate about the affront to our environment that is the overpackaging of Easter eggs.

It’s a yearly reminder of our ambivalent attitude to product packaging: on the one hand, we deplore unnecessary layers of packaging in the interests of the environment, on the other, there can be very few of us who don’t take pleasure in a beautifully-packaged fragrance, or indeed, Easter egg. For luxury goods and gifts, packaging is part of the appeal: a brown paper bag simply doesn’t cut it.

More seriously, though, the debate overshadows the practical contribution that packaging makes to all our lives: without modern packaging, we’d need to shop for food far more frequently and many of the medicines that we rely on would simply not exist.

This year’s report from Jo Swinson MP does acknowledge the progress the confectionery industry is making in reducing the volume of packaging but we need to acknowledge it’s a shared responsibility – if we didn’t buy them, they wouldn’t make them.  The packaging industry as a whole is make great strides in reducing waste and improving recyclability, surely worthy of a pat on the back.

So go on, Easter comes but once a year. Indulge yourself with an egg … and make sure you recycle the packaging!

01-04-2011

It's amazing how quickly technology moves...

Author: AD Communications

It’s amazing how quickly technology moves - we’re almost numb now to the rate at which new innovations hit the stores, and don’t blink twice when someone tells us about the latest new-fangled invention. If someone had told me about the iPad2 twenty years ago I might have laughed and advised that they watched less Space 1999, and yet now, the reaction is almost- ‘well, what else can it do?’

18-03-2011

Is there life in the old Census yet...?

Author: Lucy O'Dea

 

I received my UK Census questionnaire package the other day and my first thought was ‘What a great print job to land......I wonder who printed that!  My second thought was crikey, what a lot of questions, some of which are really quite bizarre.’   

14-03-2011

Print Meets Piste at the Alpine Skiing World Cup 2011

Author: Shireen Shurmer

The main gondola station in Bansko, Bulgaria’s up-and-coming ski capital, was dressed to the nines last week for the occasion of the downhill and slalom races of the Audi FIS Men’s Alpine Skiing World Cup 2011. 

07-03-2011

A Human Touch

Author: AD Communications

Greg’s recent blog on Print 2011 in Stockholm (http://adcomms.co.uk/blog/snow-business)  and the widespread coverage of the Hunkeler Innovation Days reaffirm once again the importance of the human touch in doing business, in particular in today’s digital world.

18-02-2011

The death of the brand website?

Author: Lucy O'Dea

An interesting article entitled ‘Death of the brand website?’ which appeared on Marketing Magazine.co.uk caught my eye recently.   Although rather consumer focussed, it was well worth a read.....

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