Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results


What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.


Snow Business

Author: Greg Mills

Yesterday, I took a (very) early flight to Stockholm to visit Print 2011, Sweden’s exhibition for the print/graphic arts industries that takes place every two years.  We touched down in bright sunshine at a snow-covered Arlanda airport (no problem keeping the runways clear here!) and I was whisked off in a taxi driven by a guy who clearly wanted to be somewhere else in a hurry – either that or he was trying to beat his personal best for the drive to the Kista Expo Centre!


Marketing your behaviour

Author: AD Communications

I spend a lot of time on the internet, ask anyone who knows me. If I want a recipe, I turn to BBC Food, if I want to ‘get the gossip’ I turn to Facebook or Mr Paparazzi, and Lord help me if I book a holiday without Googling my flight options first. As far as I am concerned Mr I. Net is the only person in my life I can truly trust.


Is Print Dead?

Author: AD Communications

With analysts predicting that global sales of e-readers will hit 11 million in 2011 – up 68.3 per cent from 2010 – the question ‘Is Print Dead?’ is steadily being asked louder and louder - particularly by those in our industry.


Paws for thought

Anyone who spends any time around boys aged 5 to 45 will have experienced the power of the merchandising behemoth that is the Star Wars franchise. But I was still surprised to witness its full impact on my junior Jedi Knight In Training on Saturday. Passing through our local shopping mecca the JJKIT stopped to share tips on light sabre combat with a life-size Stormtrooper. This fascinating exchange took place in a shop that would not normally be dignified with a second glance.


Behind the curtain

Author: AD Communications

I have seen them many times, just saying “hello” or providing me with a press pack before entering a press conference. They sometimes phoned me putting forward ideas or content for the magazines that I managed, or chased me to organise one to one meetings with some of their clients. Of course, at times the content was not quite appropriate for my readers or the interviewee not so talkative. But, we invariably succeeded in honestly evaluating if something was really suitable to my specific needs.


Keeping a sense of proportion about the economic gloom...

Author: Greg Mills

‘A colleague received a letter at the office from his 16 year old daughter, who was away at school. He found this rather strange as his daughter had never previously sent him a letter and also because she’d sent it to his office rather than to their home.  On opening the letter he understood why - his daughter didn’t want her mother to know the news: she’d been expelled from school for using drugs, she was now living with her dealer, and what’s more, she was pregnant by the guy!  Distraught, my colleague passed me the letter to read for myself and I noticed there was a tiny ’PTO’ at the bottom of the page. ‘Did you see the “PTO” ‘? I asked him, passing back the letter. ‘No,’ he answered, and then continued to read: ‘Dad, I want you to know that not a word of what I’ve written on the first page is true – I just want you to be able to keep a sense of proportion if I don’t do well in my GCSEs!’


‘Frenching’ it up at Emballage

Author: AD Communications

I’ve just returned from a busy two days at Emballage and am looking at the packaging industry with renewed interest...

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