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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 264 to 270 of 290 articles.

 

Northprint: Back in business...

Monday 16th May 2011 | Tagged as:

Author: Lucy O'Dea

As I walked the halls of the Harrogate International Centre the day before the opening of Northprint  2011, I couldn’t help thinking how it never  fails to surprise me how such organised chaos of the final preparations all come together in time to ensure the exhibition looks so perfect  when the doors open to the public.   And, who would have thought during that final set up day that within just half an hour of those doors opening, the first sale of the day would have been secured.  Talking to the exhibitors who made the sale, they too were rather taken aback at the speed of their first order.  But it just goes to show, be ready and never underestimate the attention you should give to those first through the door.

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Long Live Princess Catherine, Long Live Print!

Tuesday 03rd May 2011 | Tagged as: Print

Author: AD Communications

The fact that fashion weekly Grazia delayed its print deadline in order to produce an ‘insightful, authoritative and exciting issue’ covering the Royal Wedding, and that Hello! brought forward its publication to the 1st May, has made me think about the position print occupied during and directly following the Royal Wedding.

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Happy Easter (unless you're in packaging, that is!)

Thursday 21st April 2011 | Tagged as: Packaging, Chocolate

Author: AD Communications

It’s that time of year again – spring sunshine, a host of golden daffodils, gambolling lambs and the annual assault on the packaging industry as Easter eggs fill the shelves.

It’s that time of year again – spring sunshine, a host of golden daffodils, gambolling lambs and the annual assault on the packaging industry as Easter eggs fill the shelves.

Having been involved with ‘the packaging industry’ for over 20 years, it’s hard not to sigh at this recurring debate about the affront to our environment that is the overpackaging of Easter eggs.

It’s a yearly reminder of our ambivalent attitude to product packaging: on the one hand, we deplore unnecessary layers of packaging in the interests of the environment, on the other, there can be very few of us who don’t take pleasure in a beautifully-packaged fragrance, or indeed, Easter egg. For luxury goods and gifts, packaging is part of the appeal: a brown paper bag simply doesn’t cut it.

More seriously, though, the debate overshadows the practical contribution that packaging makes to all our lives: without modern packaging, we’d need to shop for food far more frequently and many of the medicines that we rely on would simply not exist.

This year’s report from Jo Swinson MP does acknowledge the progress the confectionery industry is making in reducing the volume of packaging but we need to acknowledge it’s a shared responsibility – if we didn’t buy them, they wouldn’t make them.  The packaging industry as a whole is make great strides in reducing waste and improving recyclability, surely worthy of a pat on the back.

So go on, Easter comes but once a year. Indulge yourself with an egg … and make sure you recycle the packaging!

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It's amazing how quickly technology moves...

Friday 01st April 2011 | Tagged as: Print, Technology

Author: AD Communications

It’s amazing how quickly technology moves - we’re almost numb now to the rate at which new innovations hit the stores, and don’t blink twice when someone tells us about the latest new-fangled invention. If someone had told me about the iPad2 twenty years ago I might have laughed and advised that they watched less Space 1999, and yet now, the reaction is almost- ‘well, what else can it do?’

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Is there life in the old Census yet...?

Friday 18th March 2011 | Tagged as: Print

Author: Lucy O'Dea

 

I received my UK Census questionnaire package the other day and my first thought was ‘What a great print job to land......I wonder who printed that!  My second thought was crikey, what a lot of questions, some of which are really quite bizarre.’   

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