Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

15-09-2016

A purrfect example of advertising done right

Author: Louise Lazell

In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.

14-09-2016

What makes packaging iconic?

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

07-09-2016

The 3 R’s: Reuse, Recycle & Rio

Author: Rianna Julian

Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.

31-08-2016

Packaging to excess

Author: Cerys Traylor

The online retail bubble is far from being burst, with eCommerce being the fastest growing retail market in Europe, and us Brits projected to spend over 60 billion by the time Santa has come down the chimney this year.

24-08-2016

Paper v digital advertising

Author: Lucy O'Dea

Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.

10-08-2016

Cards vs social media

Author: Lucy Williams

Ok, I admit it. The world of social media is incredible. It has opened up possibilities many of us could have only dreamed of, however, even this now ubiquitous method of communications does have its pitfalls.

04-08-2016

How paper could be impacting your artistic practice

Author: Louise Lazell

When looking at a drawing, painting or photograph, how often do you think to yourself: ‘I wonder what sort of paper they used for that?’ Not very often, I imagine. While studying for a Fine Art degree at university, it took me until my third year to actually consider how the paper I was using to draw on was impacting the final look and feel of my work.

Previous | 1... | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ...39 | Next

Showing 56 to 64 of 306 articles.

Get In Touch

Get in touch with us

By submitting this form, you are agreeing to our Terms and Conditions.

Your personal information will be kept confidential at all times in accordance with our Privacy Policy.