Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

24-08-2016

Paper v digital advertising

Author: Lucy O'Dea

Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.

10-08-2016

Cards vs social media

Author: Lucy Williams

Ok, I admit it. The world of social media is incredible. It has opened up possibilities many of us could have only dreamed of, however, even this now ubiquitous method of communications does have its pitfalls.

04-08-2016

How paper could be impacting your artistic practice

Author: Louise Lazell

When looking at a drawing, painting or photograph, how often do you think to yourself: ‘I wonder what sort of paper they used for that?’ Not very often, I imagine. While studying for a Fine Art degree at university, it took me until my third year to actually consider how the paper I was using to draw on was impacting the final look and feel of my work.

27-07-2016

My week at AD Communications

Author: Charlotte Coombes

My last week of sixth form was swapped for a week of work experience at AD Communications. Having had a part time job already, I remember stubbornly asking ‘What more experience do I need?’, but my mum, a friend of Shireen’s, kindly asked if it was ok for me to spend a week at a PR agency. I went into the office having known zilch about PR and I can now leave knowing I’ve learnt a great deal more.

20-07-2016

Brand Junkies: How much does packaging shape consumer choice?

Author: Shireen Shurmer

‘Eat Well for Less’ has returned to UK TV screens, a programme which encourages British households to consider their spend on grocery shopping, break deeply rooted purchasing habits, cut food waste and reduce reliance on processed food over fresh produce cooked from scratch.

13-07-2016

Avoiding distractions and improving productivity

Author: Daniel Porter

“Being a good writer is 3% effort – 97% not getting distracted by the internet” - Anonymous

The quote above first came to my attention a few years ago when I was working in the book publishing industry. It was pasted into the email signature of an author whose book I was creating a marketing plan for and, though I’ve never managed to find out who said it first, I’ve always felt it had a real ring of truth about it.

06-07-2016

Planet of the Apps

Author: Michael Grass

There’s an app for that”. It’s funny to think how one of the most popular phrases in contemporary lexicon would’ve meant zilch ten years ago. Yet, just a decade later, it’s astonishing just how much mobile applications have substantially empowered us in this digital age. Whether they’re used for matchmaking, hitching a ride, or flinging disgruntled avians at wobbly structures, it really does seem like there’s an app for everything these days. More importantly, many mobile apps effortlessly achieve something brands have been trying to do for years on end: they keep us connected.

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