23-04-2014
Multi-channel marketing campaigns really do work!
Author: Joanna Muggeridge
Having lived and breathed marketing and communications for more years than I care to admit, I know all of the benefits that we tell clients about when we advise them to have a multi-faceted marketing campaign. Communications should reach out across all areas – social media, editorial, advertising, branded content etc. (Or shared, owned, earned and bought as we like to refer to it at AD.)