Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

11-12-2013

Customer service - Make or break time

Author: Lucy O'Dea

It’s not until you experience bad customer service that you really appreciate the good!  Working in a service industry, you come to take good customer service for granted.  Having worked in PR for far too many years to admit, I think I have a pretty good idea of what is expected of myself and my colleagues in terms of customer service.  And therefore, I have an expectation of how I as a customer should be treated.

04-12-2013

Blog eat blog world – the rapid rise of the blog

Author: Patrick Anderson

A lot has happened since the conception of the AD blog, and having just passed our third ‘blog’ birthday at the end of November, it seemed like the perfect time to take a closer look at the rapid ascendancy of blog publishing as an effective content marketing platform.

27-11-2013

Google’s new Hummingbird update reinforces the need for online content

Author: Susie Culhane

Google’s shift in focus

For the past few years, Google has been updating its search algorithm and introducing new products in support of its aim to provide relevant, quality, ‘rich’[1] content in search results. We have seen the buy-out of YouTube; the launch of its own social network Google +; the growth of its Knowledge Graph[2] database, along with numerous algorithm updates.  These factors, amongst others, are evidence of Google’s shift in focus away from keywords, towards a deeper understanding of search intent and the context in which those searches are made.  This understanding is gained in part from Google’s knowledge of a user’s personal search history and preferences, click behaviour, social connections, content shared, and so on.  The latest update, Hummingbird, is Google’s attempt to educate the search algorithm so that the same typed search query and mobile voice activated search (the latter often location specific and in question form in contrast to a typed phrase) both receive the same relevant search results.  The proliferation of secure search[3] and subsequent disappearance of natural search keyword data in analytics, and the emphasis on content sharing in Google Plus are also evidence that Google is turning its back on keywords, and focusing on the importance of fresh content.



[1] In this context, ‘rich content’ implies the use of multimedia
[2] The Knowledge Graph is a knowledge base used by Google to enhance its search engine's search results with semantic-search information gathered from a wide variety of sources. (Wikipedia)
[3] searching whilst signed in to a Google account and/or using the latest version of Firefox and iOS to browse

 

06-11-2013

Stop that bus! I need to scan the QR code...

Author: Kerry Rice

Whether you love them or hate them, despite speculation about (and desire for) their demise, according to research by comScore, the number of European smartphone users who scanned QR codes using their devices grew by 96 per cent in the year to July 2012. Granted, that it is still only 14.1 per cent of the total smartphone audience across France, Germany, Italy, Spain and the UK, but it is nonetheless an impressive growth rate.

23-10-2013

Expose more of your brand with Google+

Author: Joanna Muggeridge

Have you thought about implementing Google + into your marketing and social media activity? If you haven’t, then you really should. Google + is more than just a social platform, it’s an online identification system, and being owned by Google it naturally has some ‘Klout’ when it comes to helping your visibility on that search engine behemoth. In fact, one of the key reasons for a B2B brand to be present is just that – by linking posts with trusted Authors or ‘spokespeople’ then your – and their – search visibility automatically goes up. Yes, this might sound like blackmail, to get you to join the Google + ranks, but it does have its advantages:

16-10-2013

How I learnt to stop worrying and love both Digital and Print

Author: Michael Grass

I’ve always been a book aficionado ever since my mum tucked me in bed one night and started reading The Tiger Who Came to Tea to put me to sleep (it was roughly two years ago). I’m one of those people who gets high off the smell of new print, loves the sound of pages flicking and on occasion has judged a hardback by its front cover because the artwork looked so alluring. I have a shelf in my living room that is strategically placed in a way that guests cannot ignore the titles on display and on weekends you’ll find me at my local Waterstone’s, slouched on a beanbag, an open graphic novel in my hands, a pile of fictions and biographies in my lap.

1 | 2 | 3 | 4 | 5 | Next

Showing 0 to 8 of 37 articles.

Get In Touch

Get in touch with us

By submitting this form, you are agreeing to our Terms and Conditions.

Your personal information will be kept confidential at all times in accordance with our Privacy Policy.