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Showing 0 to 6 of 49 articles.


How eCommerce is fast becoming the industry that stole Christmas

Wednesday 10th December 2014 | Tagged as: Cerys Traylor, ecommerce, retail

Author: Cerys Traylor

“Cerys, you’re such a Scrooge!” is a sentence I’ve heard often over the years. Friends, family all seem to think I suffer with a case of the “Bah Humbugs”, but I simply find the idea of Christmas arriving before the pumpkins and witches hats have been put away in October, ridiculous. And why must a certain soft-drink giant’s advert determine “Christmas is definitely, no really it is, here”?

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What does content marketing mean for brand communications?

Wednesday 26th November 2014 | Tagged as: marketing, Patrick Anderson, Content

Author: Patrick Anderson

When people talk, listen completely. Most people never listen.”

Ernest Hemingway

The way a brand communicates with its target audience is more important than ever and is what, nowadays, increasingly underpins and influences a customer’s buying decision – especially online. In the B2B sector, according to a study by IDG Connect, 86% of IT buyers are already using social media in their purchasing decision process, while users who see tweets from B2B technology brands are more likely to visit their respective websites.

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Why B2B communication still needs to consider the consumer

Wednesday 12th November 2014 | Tagged as: Shireen Shurmer, B2B communication, vehicle wrapping, B2B marketing

Author: Shireen Shurmer

B2B marketing is, by its nature, focused on helping brands to sell their goods and services to a commercial buyer, not to the ‘end user’.  A holistic B2B communications approach however will always consider the customer’s customer. When promoting a product to a business, it’s important to also think about how that business will go on to convey the benefits of your product to their customers.

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Showing 0 to 6 of 49 articles.

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