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Showing 0 to 6 of 24 articles.


Building Brand Connections through Packaging

Thursday 07th December 2017 | Tagged as: Packaging, Christmas, Elinor Martin

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?

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Product placements – why context is key

Wednesday 22nd November 2017 | Tagged as: Advertising, Louise Watson, Product Placement

Author: Louise Watson

This year I’ve again been sticking to my yearly tradition of watching The X Factor in the run-up to Christmas. If you’ve been following it too, chances are you will have noticed the glaringly obvious product placements. If however you haven’t been staying in every Saturday and Sunday night to watch it, let me explain - the lines the contestants deliver about a whole variety of brands, from airlines to mobile phone networks and even printers, are so blatant and frequent that they lack any subtlety whatsoever! Every time a brand is namedropped on the programme, I cringe at how unnatural and uncomfortable the contestants look using the product name in their everyday conversations.

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To #ad, or not to #ad…

Thursday 09th November 2017 | Tagged as: social media, Adverts, Tom Platt

Author: Tom Platt

Those of you following the news recently may have seen the story about reality TV star Marnie Simpson reportedly breaking the advertisement rules on Snapchat. The 25-year-old social media influencer has fallen foul of the Advertising Standards Authority’s (ASA) rules against hidden advertising on social media.

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Listen up – audio is the new black

Tuesday 24th October 2017 | Tagged as: Print, Michael Grass, Audiobooks

Author: Michael Grass

Boy, what a difference four years make. It only feels like yesterday that I was blogging away on my keyboard about how my status as an avid book lover and closet Luddite had recently been threatened by the purchase of a Kindle Fire, only for me to realise by the end of said blog that it was indeed possible to have a deep appreciation for both digital and print media.

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Taking the p*ss: customer service fails in a digital age

Tuesday 17th October 2017 | Tagged as: Digital Media, Customer Service, Daniel Porter

Author: Dan Porter

When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.

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Showing 0 to 6 of 24 articles.

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