Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

05-12-2018

AR: BRINGING PACKAGING TO LIFE

Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.

06-11-2018

CONTENT - NOT FORMAT - IS KING

Can hard copy, digital and audio books cohabit harmoniously in the evolving world of publishing? Here we share our findings from the Frankfurt Book Fair.  

23-10-2018

IS AVE PAST ITS USE-BY DATE?

Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.

28-09-2018

WHEN RETAIL EXPERIENCE GOES STALE

Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.

 

19-09-2018

WHICH IS WORSE - PLASTIC OR FOOD WASTE?

Preventing food waste once topped consumer agenda. Here we explore the impact of 'fixing' the plastic problem on a, seemingly, diregarded topic.  

01-08-2018

A PATH TO BETTER MENTAL HEALTH SUPPORT

One in six people in the UK will experience mental health issues at some point in their life. Find out what AD Communications is doing to help. 

11-07-2018

IS IT TIME TO CONSIDER B2B PODCASTS?

Research confirms it - podcasting is on the rise. Here we explore the advantages of this medium and the potential for it to be a powerful marketing tool.

13-06-2018

Sponsorship is not the only marketing opportunity the World Cup offers

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

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