The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.
What Makes Us Tick?
We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
Author: Louise Watson
This year I’ve again been sticking to my yearly tradition of watching The X Factor in the run-up to Christmas. If you’ve been following it too, chances are you will have noticed the glaringly obvious product placements. If however you haven’t been staying in every Saturday and Sunday night to watch it, let me explain - the lines the contestants deliver about a whole variety of brands, from airlines to mobile phone networks and even printers, are so blatant and frequent that they lack any subtlety whatsoever! Every time a brand is namedropped on the programme, I cringe at how unnatural and uncomfortable the contestants look using the product name in their everyday conversations.
Author: Alexa Mills
It’s that time of year again when my inner ‘video nerd’ comes out to play and I studiously watch the Christmas ads released by the big retailers. Each year (without fail) the concepts get cleverer, the wider campaigns (beyond the TV ads) get more creative and the parodies get funnier.
Author: Lucy O'Dea
Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.
Author: Patrick Anderson
I know why the majority of people are against ‘native advertising’, the latest buzzword for publishing an advert online in such a way that enables it to masquerade as authentic editorial content. And that word is Bono. You know, that Irish venture capitalist, businessman and philanthropist who sometimes delivers the occasional decent tune (‘Sunday Bloody Sunday’ is, no matter whatever anyone says, an absolute banger). However, despite my appreciation for the odd U2 song, his latest stunt has gone too damn far.
Author: Michael Grass
Ok, let me start by saying that, from an editorial standpoint, I am fully aware of the ethically dubious nature of native advertising. There is a 16 year old student activist inside of me that is vigorously against corporate influence in the media, battles for editorial independence and is ready to pounce on the first journalist that sells out to the capitalist machine. So surely the notion of publications camouflaging adverts as articles should be enough to make me want to slip on a balaclava and march on Fleet Street armed with a megaphone?
Author: Shireen Shurmer
Out and about in our Great Metropolis this weekend, I was struck by the limited use we Brits make of free vertical ‘real estate’ for advertising, promotion or pure aesthetic purposes. Our major cities are full of blank spaces which, used creatively, could meaningfully enhance our grey, urban environment.
Author: Cerys Traylor
Since seeing so many new technologies when I visited FESPA Digital 2014 in May, there has been one that has really stood out in my mind. One exhibitor was displaying a new POS display, which can determine your gender (although it did think I was a man at first - awkward!), your approximate age (young adult – yay!), the duration you looked at the display as well as judging how interested your face appeared.