Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.
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Author: Cerys Traylor
Having worked at AD for a few months now, I’ve come across a lot of technology and jargon that I’ve never seen before. One of the most fascinating to me is the idea of augmented reality – in which the lines are blurred between what is real and what is computer generated and enhances what we see, hear, feel and smell.