Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

23-10-2018

IS AVE PAST ITS USE-BY DATE?

Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.

08-08-2011

Convince the buyers that AVEs are inconsistent and we’ll get new standards sooner...

Author: Greg Mills

Interesting to read that Ogilvy PR Worldwide is going out on its own to drop AVEs and roll out new global standards for measurement later this year.  Rather unfortunate, though, that the internal announcement obviously didn’t get through to the agency’s top man in Europe, who according to the PR Week report, was ‘initially unaware of the plans’!  Anyway, getting back to the story itself, Ogilvy deserves some measure – no pun intended! - of congratulations for their planned actions. 


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