Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

23-10-2018

IS AVE PAST ITS USE-BY DATE?

Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.

11-01-2018

Packaging up some predictions for 2018

Author: Daniel Porter

What lies in store for the packaging industry in 2018? This is not an exhaustive list, but here are a few things we think you’ll be seeing more and more of as the year progresses:

17-10-2017

Taking the p*ss: customer service fails in a digital age

Author: Dan Porter

When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.

23-08-2017

AI in publishing. Job killer? Or world of possibility?

Author: Dan Porter

Those of us who write for all, or some, of our living may have been watching the rapid advancement of AI (Artificial Intelligence) in publishing with some trepidation. Is it coming for my job next?

08-02-2017

Quality or Quantity? Read all about it

Author: Daniel Porter

Here are a few numbers – some of which may surprise you:

14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.

1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).

2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.

43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).

12-10-2016

Does packaging design still matter in an online world?

Author: Daniel Porter

“What’s the point of this?” a friend asked me recently – brandishing the cardboard sleeve she’d just removed from a four-pack of yoghurts. “It’s just totally unnecessary, a complete waste.”

 

13-07-2016

Avoiding distractions and improving productivity

Author: Daniel Porter

“Being a good writer is 3% effort – 97% not getting distracted by the internet” - Anonymous

The quote above first came to my attention a few years ago when I was working in the book publishing industry. It was pasted into the email signature of an author whose book I was creating a marketing plan for and, though I’ve never managed to find out who said it first, I’ve always felt it had a real ring of truth about it.

15-06-2016

drupa 2016 brought back memories of a previous life for this first-timer

Author: Daniel Porter

As a relative new-comer to the print industry – but with a background in book publishing – drupa 2016 (my first) brought back memories of visits to Frankfurt Book Fair over the years: hundreds of thousands of lanyard-wearing visitors madly dashing from hall to hall; eye-catching stand designs, and everything held together with impeccable German efficiency.

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