Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

19-09-2018

WHICH IS WORSE - PLASTIC OR FOOD WASTE?

Preventing food waste once topped consumer agenda. Here we explore the impact of 'fixing' the plastic problem on a, seemingly, diregarded topic.  

05-10-2016

“If it looks good on the shelf, I’ll look good too” – why luxury packaging is on the rise in the food and beverage industry

Author: Rianna Julian

Luxury packaging is becoming a force to be reckoned with. As consumerism continues to be taken over by health crazes and a need to ‘look good’, there is continued huge potential in the food and beverage sector to invest in luxury packaging. I for one am guilty of buying a Fortnum and Mason loose tea set, over your regular box of 80 teabags, purely on the basis that the packaging was prettier… I didn’t even think twice about the price.

 

20-07-2016

Brand Junkies: How much does packaging shape consumer choice?

Author: Shireen Shurmer

‘Eat Well for Less’ has returned to UK TV screens, a programme which encourages British households to consider their spend on grocery shopping, break deeply rooted purchasing habits, cut food waste and reduce reliance on processed food over fresh produce cooked from scratch.

25-06-2014

Go on, eat up!

Author: AD Communications

Does every last crumb of food in your household get eaten?  Do you recycle your vegetable peelings and scraps of food that the dog, or the urban foxes, won’t eat?

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