Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.
What Makes Us Tick?
We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
Author: Daniel Porter
What lies in store for the packaging industry in 2018? This is not an exhaustive list, but here are a few things we think you’ll be seeing more and more of as the year progresses:
Author: Elinor Martin
Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?
Author: Steph Hails
Walk into any supermarket and you’ll notice an abundance of fruit and veg on offer, most of it loose and presented just as nature intended. Concerningly though, there has been an influx of needless plastic packaging used to ‘protect’ and display fruit and vegetables on supermarket shelves.
Author: Shireen Shurmer
The print and packaging geek in me loves a wander around a foreign supermarket, taking in the different packaging, branding and POS materials.
Author: Ellie Bunce
Did you know that UK homes throw away on average 7 million tonnes of food and drink a year, the total value of which is estimated at a massive £12.5 billion? It’s no wonder that food waste is high on the national news agenda at the moment with retailers such as Sainsbury’s and Tesco taking a stand to help tackle the issue.
Author: Louise Lazell
With World Vegan Day held earlier this month and now over 540,000 vegans in the UK, I think it’s fair to say that veganism is becoming more ‘mainstream’. And while when discussing this ‘lifestyle’ with friends, family and colleagues, their views on it can sometimes become a little heated, I think the one thing ‘omni’s’ and herbivores can agree on is that there is still a real inconvenience to being vegan when out and about.
Author: Ellie Bunce
Browsing your local supermarket aisle or high street chain, and you’ll see shelves overloaded with brands calling out to consumers to ‘pick me’ over the numerous other brands and products competing in their product category.