Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

28-09-2018

WHEN RETAIL EXPERIENCE GOES STALE

Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.

 

15-05-2018

Is retail missing a simple trick?

The future of retail is certainly hot news at the moment, a constant stream of negative stories about retail brands collapsing or struggling in the face of the rising trend to online shopping, compounded by their failure to reinvent the shopper experience.

05-07-2017

‘I do’ love print: Personalised print makes for a wedding day to remember

Author: Shireen Shurmer

Nothing gives me a happier buzz of anticipation than the arrival of a wedding invitation. Chosen well, the style gives me a tantalising glimpse into what the day itself will be like, reflecting the personality of the happy couple and the mood they’re trying to create for the event.

20-06-2016

No man(ufacturer) is an island

Author: Shireen Shurmer

drupa 2016 proved itself to be a global microcosm of print. Exhibitors from 54 countries showed their capabilities in Düsseldorf, treating it as a global stage for their innovations. And the global nature of the event made it a magnet for visitors from all over the world; 76% of visitors are reported to have come from outside Germany.

13-04-2016

Treasuring the tangible

Author: Shireen Shurmer

This week Royal Mail launched Letters of Our Lives, ‘a nationwide search to discover long-forgotten letters and postcards that reveal our social and political history, as told by the people who lived it.’ It’s part of the 500th anniversary celebrations of the Royal Mail.  I can’t wait to discover the personal stories this campaign reveals.

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